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The Laws of Choice: Predicting Customer Behavior Hardcover - 1997
by Eric Marder
Drawing on 40 years of marketing research experience, Eric Marder presents a transforming theory of how people make choices. Supported by a rich analysis of studies conducted by scores of Fortune 500 companies, "The Laws of Choice" unearths the universal patterns every marketing strategist has been waiting for, showing how consumers decide where to spend their money. 160 charts & graphs.
Details
- Title The Laws of Choice: Predicting Customer Behavior
- Author Eric Marder
- Binding Hardcover
- Edition 1st Edition
- Pages 464
- Volumes 1
- Language ENG
- Publisher Free Press, Old Tappan, New Jersey, U.S.A.
- Date 1997-07-01
- Illustrated Yes
- Features Dust Cover, Illustrated, Index
- ISBN 9780684835457 / 0684835452
- Weight 1.65 lbs (0.75 kg)
- Dimensions 9.54 x 6.46 x 1.25 in (24.23 x 16.41 x 3.18 cm)
- Library of Congress subjects Consumer behavior, Motivation research (Marketing)
- Library of Congress Catalog Number 97007041
- Dewey Decimal Code 658.834
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The Laws of Choice
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Hardback. New. Drawing on 40 years of marketing research experience, Eric Marder presents a transforming theory of how people make choices. Supported by a rich analysis of studies conducted by scores of Fortune 500 companies, "The Laws of Choice" unearths the universal patterns every marketing strategist has been waiting for, showing how consumers decide where to spend their money. 160 charts & graphs.
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The Laws of Choice: Predicting Customer Behavior
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