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Marketing Communications
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Marketing Communications Paperback - 2004

by Ludi Koekemoer (Editor)


From the publisher

In this edition the authors focused on the principles and practice of the six promotional or marketing communications tools, namely advertising, personal selling, sales promotion, direct marketing, public relations and sponsorship.

Details

  • Title Marketing Communications
  • Author Ludi Koekemoer (Editor)
  • Binding Paperback
  • Pages 578
  • Volumes 1
  • Language ENG
  • Publisher Juta & Company
  • Date September 1, 2004
  • ISBN 9780702165092 / 0702165093
  • Weight 2.14 lbs (0.97 kg)
  • Dimensions 9.56 x 6.58 x 1.36 in (24.28 x 16.71 x 3.45 cm)
  • Dewey Decimal Code 658.802

About the author

Ludi Koekemoer is the author of "Promotional Strategy." He is the managing director and principal of the AAA school of advertising, a marketing SGB member, and a member of the American Advertising Academy.