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International Marketing Research: Opportunities and Challenges in the 21st
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International Marketing Research: Opportunities and Challenges in the 21st Century Hardcover - 2006 - 1st Edition

by Alex Rialp (Editor); Josep Rialp (Editor)


From the publisher

This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some authors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and innovative perspectives. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues.

Details

  • Title International Marketing Research: Opportunities and Challenges in the 21st Century
  • Author Alex Rialp (Editor); Josep Rialp (Editor)
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 426
  • Volumes 1
  • Language ENG
  • Publisher Jai Press Inc.
  • Date 2006-11-01
  • Illustrated Yes
  • ISBN 9780762313693 / 0762313692
  • Weight 1.69 lbs (0.77 kg)
  • Dimensions 9.24 x 6.46 x 1.44 in (23.47 x 16.41 x 3.66 cm)
  • Dewey Decimal Code 658.84
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International Marketing Research: Opportunities and Challenges in the 21st Century

International Marketing Research: Opportunities and Challenges in the 21st Century

by Alex Rialp

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New
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Hardcover
ISBN 10 / ISBN 13
9780762313693 / 0762313692
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Item Price
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Description:
Hardback. New. Presents a collection of essays in international marketing. This book addresses various aspects of export and multinational marketing. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues.
Item Price
$147.65
$12.63 shipping to USA