Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment Hardcover - 1995
by Alan R. Andreasen
From the rear cover
Offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to ``buy'' safe sex practices. Shows that effective special change starts with a thorough understanding of the needs, wants, and perceptions of the target consumer--who has ultimate control over the outcomes. Offers a detailed explanation of how to design a step-by-step program that will move the customer from ignorance and indifference to action and ultimately maintenance of that action. A wealth of information for developing an effective social marketing plan.
Details
- Title Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment
- Author Alan R. Andreasen
- Binding Hardcover
- Edition [ Edition: first
- Pages 368
- Volumes 1
- Language ENG
- Publisher Jossey-Bass, San Francisco
- Date 1995-10-06
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9780787901370 / 0787901377
- Weight 1.38 lbs (0.63 kg)
- Dimensions 9.28 x 6.44 x 1.18 in (23.57 x 16.36 x 3.00 cm)
- Library of Congress subjects Behavior modification, Social change
- Library of Congress Catalog Number 95020785
- Dewey Decimal Code 303.4
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