Entry Strategies for International Markets Paperback - 1998
by Franklin R. Root
From the rear cover
Praise for Entry Strategies for International Markets, Revised and Expanded
"To a generation of students and readers, Franklin Root has been known as the leading authority on the international entry strategies of companies. His new edition represents the latest word on an evolving and complex subject. Professor Root offers recent examples of company practices and greater detail on the complexities of global integration. Both practitioners and academics will find a wealth of useful information and valuable insights."
--FAROK J. CONTRACTOR, Rutgers University
"Breakthrough advice for international executives. Loaded with useful examples. Must reading."
--DAVIDA. HEENAN, President and CEO, Thea. H. Davies & Co., Ltd.
Details
- Title Entry Strategies for International Markets
- Author Franklin R. Root
- Binding Paperback
- Edition Revised and Expa
- Pages 288
- Volumes 1
- Language ENG
- Publisher Jossey-Bass, San Francisco, California, U.S.A.
- Date 1998-10-23
- ISBN 9780787945718 / 0787945714
- Weight 0.7 lbs (0.32 kg)
- Dimensions 9.26 x 6.04 x 0.73 in (23.52 x 15.34 x 1.85 cm)
- Library of Congress subjects International business enterprises -, Export marketing
- Library of Congress Catalog Number 98-24872
- Dewey Decimal Code 658.848
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