Brand Asset Management: Driving Profitable Growth Through Your Brands Paperback - 2002 - 1st Edition
by Scott M. Davis
First line
Brands are among a company's most valuable assets, and smart companies today realize that capitalizing on their brands is important.
From the rear cover
THE PROCESS FOR GROWING YOUR COMPANY'S MOST VALUABLE ASSET
"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management."
--Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University
"Davis sets forth a process that everyone, from the CEO to the marketing manager, can follow to position a company's brand in the most advantageous way and use it to drive development pricing, marketing, communication, and sales."
--Ft. Worth Morning Star-Telegram
"Scott Davis has put together a gem. Brand Asset Management is a practical handbook for managers looking to maximize the strength and value of their brands."
--Amy Kelm, worldwide consumer brand manager, Hewlett-Packard
"Scott Davis has written a comprehensive guide for businesses interested in fully unleashing the power of their brands. His insights, analysis, and advice provide a road map for brand success."
--Don Fletcher, president, North America, Hallmark Cards, Inc.
"Davis is a modern-day brand visionary. He proves the power of managing a brand as an asset. And teaches you how."
--Barry Krause, president, Publicis & Hal Riney, Chicago
"Scott provides not only a host of practical tips to create and manage brands but also guidance on creating an organizational culture and measurement system to support the brand-building effort. I guarantee that your brand will benefit from this book."
--David Aaker, E. T. Grether Professor of Marketing and Public Policy, Haas School of Business, University of California at Berkeley
Details
- Title Brand Asset Management: Driving Profitable Growth Through Your Brands
- Author Scott M. Davis
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 288
- Volumes 1
- Language ENG
- Publisher Jossey-Bass
- Date 2002-09-27
- Illustrated Yes
- Features Illustrated, Index, Table of Contents
- ISBN 9780787963941 / 0787963941
- Weight 0.76 lbs (0.34 kg)
- Dimensions 9.04 x 5.96 x 0.78 in (22.96 x 15.14 x 1.98 cm)
- Library of Congress subjects Brand name products, Product management
- Library of Congress Catalog Number 2002009865
- Dewey Decimal Code 658.827
More Copies for Sale
Brand Asset Management: Driving Profitable Growth Through Your Brands
- Used
- Condition
- Used - Good
- ISBN 10 / ISBN 13
- 9780787963941 / 0787963941
- Quantity Available
- 1
- Seller
-
Waltham Abbey, Essex, United Kingdom
- Item Price
-
$1.27$11.35 shipping to USA
Show Details
Brand Asset Management : Driving Profitable Growth Through Your Brands
by Scott M. Davis
- Used
- good
- Paperback
- Condition
- Used - Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780787963941 / 0787963941
- Quantity Available
- 1
- Seller
-
Seattle, Washington, United States
- Item Price
-
$6.88FREE shipping to USA
Show Details
Brand Asset Management: Driving Profitable Growth Through Your Brands
by Davis, Scott M.
- Used
- first
- Condition
- Used - Like New
- Edition
- 1
- ISBN 10 / ISBN 13
- 9780787963941 / 0787963941
- Quantity Available
- 1
- Seller
-
Medford, New York, United States
- Item Price
-
$7.00$3.99 shipping to USA
Show Details
Brand Asset Management: Driving Profitable Growth Through Your Brands
by Davis, Scott M.
- Used
- Condition
- Used - Very Good
- ISBN 10 / ISBN 13
- 9780787963941 / 0787963941
- Quantity Available
- 1
- Seller
-
Frederick, Maryland, United States
- Item Price
-
$7.46$3.99 shipping to USA
Show Details
Brand Asset Management: Driving Profitable Growth Through Your Brands (Jossey-Bass Business & Management)
by Scott M. Davis
- Used
- good
- Paperback
- Condition
- Used - Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780787963941 / 0787963941
- Quantity Available
- 1
- Seller
-
HOUSTON, Texas, United States
- Item Price
-
$8.60FREE shipping to USA
Show Details
Brand Asset Management: Driving Profitable Growth Through Your Brands (Jossey-Bass Business & Management)
by Davis, Scott M.
- Used
- very good
- Paperback
- Condition
- Used - Very Good
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780787963941 / 0787963941
- Quantity Available
- 1
- Seller
-
GORING BY SEA, West Sussex, United Kingdom
- Item Price
-
$12.96$10.87 shipping to USA
Show Details
Brand Asset Management: Driving Profitable Growth Through Your Brands
by Jossey-Bass
- New
- Condition
- New
- ISBN 10 / ISBN 13
- 9780787963941 / 0787963941
- Quantity Available
- 32
- Seller
-
Benton Harbor, Michigan, United States
- Item Price
-
$12.87$3.99 shipping to USA
Show Details
Brand Asset Management: Driving Profitable Growth Through Your Brands
by Scott M. Davis
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780787963941 / 0787963941
- Quantity Available
- 10
- Seller
-
Southport, Merseyside, United Kingdom
- Item Price
-
$17.37$12.62 shipping to USA
Show Details
Brand Asset Management Driving Profitable Growth Through Your Brands
by Davis, Scott M./ Aaker, David A. (Foreward By)
- New
- Paperback
- Condition
- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780787963941 / 0787963941
- Quantity Available
- 1
- Seller
-
Exeter, Devon, United Kingdom
- Item Price
-
$18.38$12.68 shipping to USA
Show Details
Brand Asset Management: Driving Profitable Growth Through Your Brands
by Scott M. Davis
- Used
- Paperback
- Condition
- Used:Good
- Edition
- 1
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780787963941 / 0787963941
- Quantity Available
- 1
- Seller
-
HOUSTON, Texas, United States
- Item Price
-
$24.79FREE shipping to USA