Skip to content

Focus Groups as Qualitative Research (Qualitative Research Methods)
Stock Photo: Cover May Be Different

Focus Groups as Qualitative Research (Qualitative Research Methods) Unknown - 1988

by David L. Morgan


From the publisher

This volume describes a variety of applications for focus groups in social science, pointing out its potential as a self-contained means of collecting data and as a supplement to other research methods, both qualitative and quantitative. The author compares the focus group to more common qualitative techniques - individual interviewing and participant observation - stressing the advantages and weaknesses of each. He presents a thorough treatment of practical issues of planning and running a focus group and suggests ways research can be designed around the technique. The volume closes with a look at the potential contributions of focus groups to qualitative research.

Details

  • Title Focus Groups as Qualitative Research (Qualitative Research Methods)
  • Author David L. Morgan
  • Binding unknown
  • Edition annotated editio
  • Publisher SAGE Publications, Inc
  • Date 1988-10
  • ISBN 9780803932081
Back to Top

More Copies for Sale

Focus Groups as Qualitative Research (Qualitative Research Methods)
Stock Photo: Cover May Be Different

Focus Groups as Qualitative Research (Qualitative Research Methods)

by David Morgan

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780803932081 / 0803932081
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$13.49
FREE shipping to USA

Show Details

Description:
Sage Publications, Inc, 1988-09-01. Hardcover. Good.
Item Price
$13.49
FREE shipping to USA