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Promotional Culture: Advertising, Ideology and Symbolic Expression (Published in
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Promotional Culture: Advertising, Ideology and Symbolic Expression (Published in association with Theory, Culture & Society) Hardcover - 1991

by Wernick, Andrew


From the publisher

Advertising has long been analyzed as a pervasive disseminator of cultural values. In a detailed analysis of advertisements as promotional texts, Andrew Wernick shows how their impact on cultural formation has become increasingly fundamental with the spread of the market into every facet of social life. The resulting promotional culture has transformed the character of all forms of communication.

Moving beyond a simple critique of advertising as an ideological process, Promotional Culture relates its impact to the broad social processes analyzed under the label of postmodernism. Wernick traces the impact of promotion from the selling of consumer goods to the spheres of electoral politics and the university. In doing

Details

  • Title Promotional Culture: Advertising, Ideology and Symbolic Expression (Published in association with Theory, Culture & Society)
  • Author Wernick, Andrew
  • Binding Hardcover
  • Edition First Edition
  • Language ENG
  • Publisher Sage Publications Ltd, Thousand Oaks, CA, U.S.A
  • Date 1991-12
  • ISBN 9780803983908
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Promotional Culture : Advertising, Ideology and Symbolic Expression
Stock Photo: Cover May Be Different

Promotional Culture : Advertising, Ideology and Symbolic Expression

by Wernick, Andrew

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SAGE Publications, Limited. Used - Good. Used book that is in clean, average condition without any missing pages.
Item Price
$84.12
FREE shipping to USA