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The Mind of the Market: How Biology and Psychology Shape Our Economic Lives
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The Mind of the Market: How Biology and Psychology Shape Our Economic Lives Paperback - 2009

by Michael Shermer

Bestselling author and psychologist Shermer explains how evolution has shaped the modern economy--and why people are so irrational about money. Drawing on the new field of neuroeconomics, Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business.


From the publisher

[A] captivating raconteur of all the greatest hits of behavioral, evolutionary and neuropsychology . . . Fascinating.--Los Angeles Times Book Review How did we make the leap from ancient hunter-gatherers to modern consumers, and why do people get so emotional about financial decisions? The national bestseller The Mind of the Market uncovers the evolutionary roots of our economic behavior. Drawing on the new field of neuroeconomics, psychologist Michael Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes experiments in behavioral economics to understand why people hang on to losing stocks and why negotiations disintegrate into tit-for-tat disputes. He brings together findings from psychology and biology to describe how our tribal ancestry makes us suckers for brands, why researchers believe cooperation feels (biochemically) like sex, and how even capuchin monkeys get indignant if they don't get a fair reward for their work. Entertaining and eye-opening, The Mind of the Market explains the real science of economics.

Details

  • Title The Mind of the Market: How Biology and Psychology Shape Our Economic Lives
  • Author Michael Shermer
  • Binding Paperback
  • Edition 1 Reprint
  • Pages 336
  • Volumes 1
  • Language ENG
  • Publisher St. Martins Press-3PL, New York
  • Date 2009-01-01
  • ISBN 9780805089165 / 0805089160
  • Weight 0.65 lbs (0.29 kg)
  • Dimensions 8.08 x 5.46 x 1 in (20.52 x 13.87 x 2.54 cm)
  • Library of Congress subjects Consumer behavior, Economics - Psychological aspects
  • Library of Congress Catalog Number 2008032782
  • Dewey Decimal Code 330.019

About the author

Michael Shermer is the author of The Believing Brain, Why People Believe Weird Things, The Science of Good and Evil, The Mind Of The Market, Why Darwin Matters, Science Friction, How We Believe and other books on the evolution of human beliefs and behavior. He is the founding publisher of Skeptic magazine, the editor of Skeptic.com, a monthly columnist for Scientific American, and an adjunct professor at Claremont Graduate University. He lives in Southern California.

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Mind Of The Market: How Biology and Psychology Shape Our Economic Lives

Mind Of The Market: How Biology and Psychology Shape Our Economic Lives

by Shermer, Michael

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Mind Of The Market
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The Mind of the Market : How Biology and Psychology Shape Our Economic Lives
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The Mind of the Market : How Biology and Psychology Shape Our Economic Lives

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The Mind of the Market : How Biology and Psychology Shape Our Economic Lives

by Shermer, Michael

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The Mind of the Market : How Biology and Psychology Shape Our Economic Lives

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