Becoming a Public Relations Writer: A Writing Workbook for Emerging and Established Media Hardcover - 2003 - 2nd Edition

From the publisher

Becoming a Public Relations Writer guides you through the writing process for public relations practice. It leads you through the various steps and stages of writing, and helps you explore many of the formats and styles necessary for public relations writers. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various types of public relations writing you will encounter as a public relations practitioner. A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere - from the standard news release to electronic mail and other opportunities using a variety of technologies and media.

Updated to reflect the current technologies and practices of today's PR professional, the contents of this third edition:

• addresses principles of effective writing useful in all disciplines
• focuses on news as the bridge an organization builds to its various publics
• overviews a variety of writing formats and environments that provide an internal or controlled approach.

Laying the foundation for an integrated approach that touches on public relations advertising and direct mail, this text concludes with a presentation of the variety of PR writing styles and approaches that form an integrated communication package. In its current, comprehensive and accessible approach, Becoming a Public Relations Writer will be an invaluable resource for future and current public relations practitioners.

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