Skip to content

Monopoly Television: Mtv's Quest To Control The Music (Critical Studies in
Stock Photo: Cover May Be Different

Monopoly Television: Mtv's Quest To Control The Music (Critical Studies in Communication and in the Cultural Indust) Unknown - 1996

by Banks, Jack


From the publisher

In August 1981, Music Television--now popularly known as MTV--was launched. Within a matter of years it revitalized a struggling record industry; made the careers of leading pop stars like Madonna, Boy George, Cyndi Lauper, and Duran Duran; infiltrated traditional network television and the movie industry; revolutionized the advertising industry; and stimulated purchases in several markets, most notably fashion apparel. The reach of MTV has proven long and profitable. In this book, Jack Banks examines the historical development of music video as a commodity and analyzes the existing structures within which music video is produced, distributed, and exhibited on its premier music channel, MTV.Who controls MTV? What part do record companies play in the financing and production of music video? How do the power brokers in the business affect the ideological content of music video? Given the tight sphere of influence within the music industry, what are the future trends for music video and for artistic freedom of expression? Banks tackles these questions in an intelligent, lively, and sophisticated investigation into one of the most influential media enterprises of our society.

Details

  • Title Monopoly Television: Mtv's Quest To Control The Music (Critical Studies in Communication and in the Cultural Indust)
  • Author Banks, Jack
  • Binding unknown
  • Publisher Westview Press
  • Date 1996-05
  • ISBN 9780813318202

About the author

Jack Banks is assistant professor of communication at the University of Hartford.