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It's Not Just PR: Public Relations in Society
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It's Not Just PR: Public Relations in Society Hardcover - 2006 - 1st Edition

by W. Timothy Coombs; Sherry J. Holladay


From the publisher

Public relations shapes and spins our news, influencing society's values, knowledge, and perceptions. Despite this, it often goes unnoticed. It's Not Just "PR" takes a balanced approach in assessing its impact, drawing on a diverse range of contemporary examples from global corporations through to the power of PR in the non-profit sector.

  • Investigates a broad range of examples, from Coca-Cola and corporate pharmaceutical companies, to the non-profit sector and reform labour practices in Latin America
  • Charts new territory by focusing on the effects and influence of public relations, both intended and unintended, in a discipline that has all too often concentrated on skills with little or no reflection on societal impact
  • Helps reveal why public relations is useful to society and how it has developed a negative public reputation
  • Includes practical debate about power issues in public relations theory and practice
  • Winner of the 2007 PRIDE award given by the PR Division of the National Communication Association

Details

  • Title It's Not Just PR: Public Relations in Society
  • Author W. Timothy Coombs; Sherry J. Holladay
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 144
  • Volumes 1
  • Language ENG
  • Publisher Blackwell Publishers
  • Date December 1, 2006
  • Illustrated Yes
  • ISBN 9781405144056 / 140514405X
  • Weight 0.8 lbs (0.36 kg)
  • Dimensions 9.3 x 6.3 x 0.69 in (23.62 x 16.00 x 1.75 cm)
  • Library of Congress subjects Public relations - Social aspects
  • Library of Congress Catalog Number 2006020245
  • Dewey Decimal Code 659.2

About the author

W. Timothy Coombs is Associate Professor of Corporate Communication at Eastern Illinois University. He is the author of Ongoing Crisis Communication, Today's Public Relations (co-authored with Robert Heath), and Code Red in the Boardroom.

Sherry J. Holladay is Associate Professor of Corporate Communication at Eastern Illinois University. She and Professor Coombs have co-authored three book chapters and six journal articles together.

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It's Not Just PR: Public Relations in Society
Stock Photo: Cover May Be Different

It's Not Just PR: Public Relations in Society

by Coombs, W. Timothy; Holladay, Sherry J

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Wiley-Blackwell, 2006-12-15. Hardcover. New. HARDCOVER, BRAND NEW, Perfect Shape, No Remainder Mark,
Item Price
$58.99
$3.99 shipping to USA