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The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and
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The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits Hardcover - 2010

by Venkat Ramaswamy; Francis J. Gouillart


Details

  • Title The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits
  • Author Venkat Ramaswamy; Francis J. Gouillart
  • Binding Hardcover
  • Edition First Edition
  • Pages 276
  • Volumes 1
  • Language ENG
  • Publisher Free Press, NY
  • Date 2010-10
  • Illustrated Yes
  • ISBN 9781439181041 / 1439181047
  • Weight 0.9 lbs (0.41 kg)
  • Dimensions 9.05 x 6.41 x 1.01 in (22.99 x 16.28 x 2.57 cm)
  • Library of Congress subjects Business networks, Creative ability in business
  • Library of Congress Catalog Number 2010006297
  • Dewey Decimal Code 658.407

About the author

Venkat Ramaswamy is the Hallman Fellow of Electronic Business and Professor of Marketing at the Ross School of Business, University of Michigan, Ann Arbor. He is a globally recognized thought leader, idea practitioner, and an eclectic scholar with wide-ranging interests in innovation, strategy, marketing, branding, IT, operations, and the human side of the organization. His award-winning book, The Future of Competition: Co-Creating Unique Value With Customers (with C. K. Prahalad), introduced co-creation as a revolutionary business concept.

Francis Gouillart is president and cofounder of the Experience Co-Creation Partnership (ECC Partnership), a consulting firm that helps client companies build co-creative management and organizational capabilities. He is an authoritative figure in the consulting world and, prior to joining Venkat Ramaswamy in cofounding ECC Partnership, was closely associated with the theoretical development and consulting-based implementation of major business methodologies, including Blue Ocean Strategy/Value Innovation and the Balanced Scorecard. He previously co-authored the bestselling book Transforming the Organization (with James Kelly).

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The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits
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The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits

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The Power of Co-Creation : Build It with Them to Boost Growth, Productivity, and Profits

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The Power of Co-Creation : Build It with Them to Boost Growth, Productivity, and Profits
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The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits

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The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits

by Venkat Ramaswamy

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