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Managing Brand Equity
Stock Photo: Cover May Be Different

Managing Brand Equity Other - 2009

by David A. Aaker


Details

  • Title Managing Brand Equity
  • Author David A. Aaker
  • Binding Other
  • Pages 299
  • Volumes 1
  • Language ENG
  • Publisher Free Press
  • Date 2009-12-01
  • ISBN 9781439188385 / 1439188386

Media reviews

Vijay Mahajan

The University of Texas at Austin

A fascinating, practical, and insightful book that brilliantly examines the "assets" that define brand equity to create, develop, market, and manage brands strategically in the l990s.