McLibel: Burger Culture on Trial Hardcover - 1997
by John Vidal
An environmental reporter for the London "Guardian" recounts the unlikely but true story of how a pamphlet entitled "What's Wrong with McDonald's?" led to the longest trial in British history--pitting the multi-billion-dollar corporation against five members of London Greenpeace accused by McDonald's of libel.
From the rear cover
McLibel is the unlikely but true story of how a pamphlet called "What's Wrong with McDonald's?" led to the longest trial in British history. In what has become front-page news around the globe, the trial pitted the multi-billion-dollar corporation against five members of London Greenpeace accused by McDonald's of libel. Three activists capitulated and apologized; two persevered. McLibel tells the story of the "McLibel Two" and the two-and-a-half-year trial in which the jeans-clad and impoverished defendants represented themselves against the best powdered-wig lawyers McDonald's could buy. Does the fast-food chain exploit children? Depress wages? Level South and Central American rain forests? Subject its cattle and chicken to mass slaughters? A final chapter explores these allegations and details the $98,000 verdict against the activists Morris and Steel, which is widely viewed as a moral victory for the defendants and a public relations fiasco for McDonald's.
Details
- Title McLibel: Burger Culture on Trial
- Author John Vidal
- Binding Hardcover
- Edition First Edition
- Pages 354
- Volumes 1
- Language ENG
- Publisher New Press, New York, New York, U.S.A.
- Date November 1997
- Illustrated Yes
- Features Dust Cover, Illustrated, Index, Table of Contents
- ISBN 9781565844117 / 1565844114
- Weight 1.67 lbs (0.76 kg)
- Dimensions 9.56 x 6.45 x 1.27 in (24.28 x 16.38 x 3.23 cm)
-
Themes
- Chronological Period: 1990's
- Cultural Region: British
- Library of Congress Catalog Number 97069259
- Dewey Decimal Code 342.420
Media reviews
Citations
- Booklist, 11/01/1997, Page 439
- Kirkus Reviews, 10/15/1997, Page 1572
- Library Journal, 10/15/1997, Page 76
- New York Times, 11/16/1997, Page 7
- Publishers Weekly, 10/20/1997, Page 62
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