Everything I Know about Marketing I Learned from Google Hardcover - 2010 - 1st Edition
by Aaron Goldman
From the rear cover
In Everything I Know about Marketing I Learned from Google, digital marketing guru Aaron Goldman shares 20 lessons from the world's most ubiquitous brand to help you better engage your customers and prospects.
You'll learn how to do everything from initiating digital "conversations" with customers to testing and quantifying your efforts. In addition to his expert insight, Goldman delivers case studies featuring some of the world's most innovative brands that have integrated lessons from Google into their own marketing strategy. You'll see how:
- Apple is Googling its customers to remain relevant to their passion points GE is Googling its marketing plans by selling altruism
- Threadless is Googling its products by tapping the wisdom of crowds Barack Obama Googled his way to the top of the political ladder
And now you, too, can Google your business to build meaningful connections with more customers than ever!
Details
- Title Everything I Know about Marketing I Learned from Google
- Author Aaron Goldman
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 352
- Volumes 1
- Language ENG
- Publisher McGraw-Hill Companies
- Date 2010-08-26
- Illustrated Yes
- ISBN 9780071742894 / 0071742891
- Weight 1.41 lbs (0.64 kg)
- Dimensions 9.3 x 6.6 x 1.21 in (23.62 x 16.76 x 3.07 cm)
- Library of Congress Catalog Number 2010025355
- Dewey Decimal Code 658.8
Media reviews
Citations
- Library Journal, 10/01/2010, Page 81
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