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Services Marketing
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Services Marketing Hardcover - 1996 - 3rd Edition

by Christopher H. Lovelock


From the publisher

Combining conceptual rigour with real-world examples and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing for a broad range of service categories and industries. The book categorizes services, rather than just highlighting generic differences between goods and services and shows that different categories of services face distinctive marketing problems. It features coverage of many service industries. Services Marketing outlines strong conceptual frameworks and models in a user-friendly way, which is international in emphasis, for example international cases such as EuroDisney, Singapore Airlines, British Telecom, Lausanne Tourist Office, Federal Express Business Logistics Services, Air BP.

Details

  • Title Services Marketing
  • Author Christopher H. Lovelock
  • Binding Hardcover
  • Edition number 3rd
  • Edition 3
  • Pages 600
  • Volumes 1
  • Language ENG
  • Publisher Prentice Hall, U.S.A.
  • Date 1996-01
  • ISBN 9780134558417 / 0134558413
  • Weight 2.43 lbs (1.10 kg)
  • Dimensions 9.58 x 7.35 x 1.45 in (24.33 x 18.67 x 3.68 cm)
  • Library of Congress subjects Service industries - Marketing, Professions - Marketing
  • Library of Congress Catalog Number 95050896
  • Dewey Decimal Code 658.8
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SERVICES MARKETING
Stock Photo: Cover May Be Different

SERVICES MARKETING

by CHRISTOPHER H. LOVELOCK ,

  • Used
  • Hardcover
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Edition
3rd
Binding
Hardcover
ISBN 10 / ISBN 13
9780134558417 / 0134558413
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Item Price
$63.00
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Description:
Prentice Hall, 1996. 3rd. Hardcover. UsedLikeNew/UsedLikeNew.
Item Price
$63.00
$10.00 shipping to USA