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Marketing of High-Technology Products and Innovations
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Marketing of High-Technology Products and Innovations Hardcover - 2009

by Jakki J.; Sengupta, Sanjit; Slater, Stanley Mohr


From the publisher

The only text on the market that provides readers with the marketing information they need to successfully market high-tech products. KEY TOPICS: Introduction to World of High Technology Marketing; Strategic Market Planning in; High-Tech Firms; Culture and Climate Considerations for High-Tech Companies; Market Orientation and Cross-functional (Marketing/R&D); Partnerships/Alliances and Customer Relationship Marketing; Marketing Research in High-Tech Markets; Understanding High-Tech Customers; Technology and Product Management; Distribution Channels and Supply Chain Management in High-Tech Markets; Pricing Considerations in High-Tech Markets; Marketing Communication Tools for High-Tech Markets; Strategic Considerations in Marketing Communications; Strategic Considerations for the Triple Bottom Line in High-Tech Companies MARKET Marketing of High-Technology Products and Innovations provides comprehensive coverage of the latest academic research and leading-edge business practices to prepare readers for the unique challenges they will face when marketing high-tech products and services.

Details

  • Title Marketing of High-Technology Products and Innovations
  • Author Jakki J.; Sengupta, Sanjit; Slater, Stanley Mohr
  • Binding Hardcover
  • Edition 3rd ed.
  • Pages 538
  • Language ENG
  • Publisher Prentice Hall, Upper Saddle River, N.J
  • Date 2009
  • ISBN 9780136049968
  • Library of Congress Catalog Number 2008053012
  • Dewey Decimal Code 620.0068/8
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Marketing Of High-Technology Products And Innovations, 3rd ed.

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Marketing of High-Technology Products and Innovations
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Marketing of High-Technology Products and Innovations

by Mohr, Jakki

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Marketing of High-Technology Products and Innovations (3rd Edition)
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Marketing of High-Technology Products and Innovations (3rd Edition)

by Mohr, Jakki J.; Sengupta, Sanjit; Slater, Stanley

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