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The Evolution of New Markets
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The Evolution of New Markets Hardcover - 2003 - 1st Edition

by Paul Geroski; P. A. Geroski


From the publisher

How do markets evolve? Why are some innovations picked up straight while others take years to be commercialized? Are there first-mover advantages? Why do we behave with 'irrational exuberance' in the early evolution of markets as was the case with the dot.com boom? This book explains in a refreshingly clear style how markets develop. His purpose is to show how good a grasp of economics can improve managers' business and investment decisions.

Details

  • Title The Evolution of New Markets
  • Author Paul Geroski; P. A. Geroski
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher OUP Oxford
  • Date 2003-06-19
  • Illustrated Yes
  • Features Illustrated
  • ISBN 9780199248896 / 0199248893
  • Weight 0.85 lbs (0.39 kg)
  • Dimensions 8.98 x 5.44 x 0.68 in (22.81 x 13.82 x 1.73 cm)
  • Library of Congress subjects New products - Marketing, Technological innovations - Marketing
  • Library of Congress Catalog Number 2002033650
  • Dewey Decimal Code 658.8

About the author


Paul Geroski is currently Deputy Chairman of the Competition Commission and Professor of Economics at the London Business School. His current research interests are focused on two areas: innovation, technological change, and the evolution of markets, and regulation and competition policy. He sits on the editorial boards of several journals and on the Council of the Royal Economic Society.
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The Evolution of New Markets
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The Evolution of New Markets

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