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Getting It Right the Second Time
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Getting It Right the Second Time Hardcover - 1990

by Michael Gershman


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  • Title Getting It Right the Second Time
  • Author Michael Gershman
  • Binding Hardcover
  • Edition First Edition; F
  • Pages 270
  • Volumes 1
  • Language ENG
  • Publisher Da Capo Press, Reading
  • Date January 1, 1990
  • ISBN 9780201550825 / 0201550822
  • Weight 1.27 lbs (0.58 kg)
  • Dimensions 9.5 x 6.4 x 1.1 in (24.13 x 16.26 x 2.79 cm)
  • Reading level 1320
  • Library of Congress subjects Marketing - United States - Case studies, Brand name products - United States -
  • Library of Congress Catalog Number 90-35428
  • Dewey Decimal Code 658.800
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Getting It Right the Second Time : How American Ingenuity Transformed 49 Marketing Failures
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Getting It Right the Second Time : How American Ingenuity Transformed 49 Marketing Failures

by Gershman, Michael

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ISBN 10 / ISBN 13
9780201550825 / 0201550822
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Getting It Right the Second Time : How American Ingenuity Transformed 49 Marketing Failures
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Getting It Right the Second Time : How American Ingenuity Transformed 49 Marketing Failures

by Gershman, Michael

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780201550825 / 0201550822
Quantity Available
1
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Mishawaka, Indiana, United States
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Hachette Books. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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Getting It Right the Second Time : How American Ingenuity Transformed 49 Marketing Failures
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Getting It Right the Second Time : How American Ingenuity Transformed 49 Marketing Failures

by Michael Gershman

  • Used
  • Good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780201550825 / 0201550822
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Seattle, Washington, United States
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Hachette Books, 1990. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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$7.94
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Getting It Right the Second Time : How American Ingenuity Transformed 49 Marketing Failures
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Getting It Right the Second Time : How American Ingenuity Transformed 49 Marketing Failures

by Michael Gershman

  • Used
  • Very Good
  • Hardcover
Condition
Used - Very Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780201550825 / 0201550822
Quantity Available
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Seattle, Washington, United States
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Hachette Books, 1990. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Get Right Second Time HB /Gershman
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Get Right Second Time HB /Gershman

by Michael Gershman

  • Used
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  • Hardcover
  • first
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Hardcover
ISBN 10 / ISBN 13
9780201550825 / 0201550822
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Washington, District of Columbia, United States
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First edition hardcover, which is in fine condition. Please see photos for condition. Seller will carefully wrap book in bubble wrap, box it, and ship it with tracking.
Introduces the concept of "re-marketing" to explain the dramatic transformations of Timex, 7-UP and 46 other initial marketing failures into some of the best known brands and products.
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Getting It Right the Second Time: How American Ingenuity Transformed Forty-Nine Marketing...
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Getting It Right the Second Time: How American Ingenuity Transformed Forty-Nine Marketing Failures into Some of Our Most Successful Products

by Gershman, Michael

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  • Very Good
  • Hardcover
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Edition
Stated First Printing
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Hardcover
ISBN 10 / ISBN 13
9780201550825 / 0201550822
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Hollis Center, Maine, United States
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Addison-Wesley Pub Co, 1990 Stated First Printing. Hard Cover. very Good/Very Good. 8vo - over 7¾" - 9¾" tall.
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Getting it Right the Second Time
Stock Photo: Cover May Be Different

Getting it Right the Second Time

by Gershman, Michael

  • Used
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  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780201550825 / 0201550822
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Newport Coast, California, United States
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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Getting it Right the Second Time
Stock Photo: Cover May Be Different

Getting it Right the Second Time

by Gershman, Michael

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9780201550825 / 0201550822
Quantity Available
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San Diego, California, United States
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Da Capo Press, 1990-01-21. Hardcover. New. New. In shrink wrap. Looks like an interesting title!
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