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Building Brand Authenticity: 7 Habits of Iconic Brands
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Building Brand Authenticity: 7 Habits of Iconic Brands Hardcover - 2009 - 2009th Edition

by M. Beverland


Details

  • Title Building Brand Authenticity: 7 Habits of Iconic Brands
  • Author M. Beverland
  • Binding Hardcover
  • Edition number 2009th
  • Edition 2009
  • Pages 219
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan
  • Date 2009-10-22
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
  • ISBN 9780230580312 / 0230580319
  • Weight 1.1 lbs (0.50 kg)
  • Dimensions 9.2 x 6.4 x 0.8 in (23.37 x 16.26 x 2.03 cm)
  • Library of Congress subjects Branding (Marketing), Brand name products
  • Library of Congress Catalog Number 2009047024
  • Dewey Decimal Code 658.8

Media reviews

Citations

  • Choice, 11/01/2010, Page 0

About the author

MICHAEL BEVERLAND is Professor of Marketing at RMIT University, School of Economics, Finance and Marketing, Australia. Beverland is a recognized academic authority of the production and consumption of authenticity with highly cited publications appearing in prestigious journals such as Advances in Consumer Research, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Consumer Research, Journal of Management Studies, Journal of Product Innovation Management, and the European Journal of Marketing. He has also received several large competitive research grants from the Australian Research Council to examine aspects of branding and consumption. Beverland has spoken widely on authenticity on radio and been quoted regularly in the press. As well, he works with research agencies advising brands on delivering authentic experiences.
michael.beverland@rmit.edu.au; mbeverland@yahoo.com
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Building Brand Authenticity: 7 Habits of Iconic Brands

by Beverland, M

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