Why Does E=mc2?: And Why Should We Care? Hardcover - 2009

Brian Cox is a professor of particle physicist and Royal Society University Research Fellow at the University of Manchester. He divides his time between Manchester in the UK and the CERN laboratory in Geneva, where he heads an international project to upgrade the giant ATLAS and CMS detectors at the Large Hadron Collider. He has received many awards for his work promoting science, including being elected an International Fellow of the Explorers Club in 2002, an organization whose members include Neil Armstrong and Chuck Yeager. He is also a popular presenter on TV and radio, with credits which including a six-part series on Einstein for BBC Radio 4, 3 BBC Horizon programs on Gravity, Time and Nuclear Fusion, and a BBC4 documentary about the LHC at CERN, "The Big Bang Machine." He was the Science Advisor on Danny Boyle's movie, the science-fiction thriller Sunshine. Brian also has an unorthodox background in the music business, having toured the world with various bands and played keyboard with D: REAM, who had several UK Top 10 hits including Things Can Only Get Better (re-released & used as Tony Blair's election anthem back in 1997.

Jeff Forshaw is professor of theoretical physics at the University of Manchester, specializing in the physics of elementary particles. He was awarded the Institute of Physics Maxwell Medal in 1999 for outstanding contributions to theoretical physics. He graduated from Oxford University and gained a PhD from Manchester University. From 1992-1995 he worked in Professor Frank Close's group at the Rutherford Appleton Laboratory before returning to Manchester in 1995. Jeff is an enthusiastic lecturer and currently teaches Einstein's Theory of Relativity to first year undergraduates. He has co-writing an undergraduate textbook on relativity for Wiley and he is the author of an advanced level monograph on particle physics for Cambridge University Press.

Cox and Forshaw began collaborating on scientific papers in 1998, and have published on topics ranging from Pomerons to Higgs Bosons. Their most successful paper to date deals with physics at the Large Hadron Collider in the absence of a Higgs particle.