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Planning, Implementing, and Evaluating Health Promotion Programs: A Primer [With
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Planning, Implementing, and Evaluating Health Promotion Programs: A Primer [With Study Card] Paperback - 2008

by James F. McKenzie; Brad L. Neiger; Rosemary Thackeray


From the publisher

Planning, Implementing, and Evaluating Health Promotion Programs: A Primer provides students with a comprehensive overview of the practical and theoretical skills needed to plan, implement, and evaluate health promotion programs in a variety of settings. The Fifth Edition features updated information throughout, including new theories and models such as the Healthy Action Process Approach (HAPA) and the Community Readiness Model (CRM), sections on grant writing and preparing a budget, real-life examples of marketing principles and processes, and a new classification system for evaluation approaches and designs. It has been thoroughly reviewed by both practitioners and professors to reflect the latest trends in the field.

Details

  • Title Planning, Implementing, and Evaluating Health Promotion Programs: A Primer [With Study Card]
  • Author James F. McKenzie; Brad L. Neiger; Rosemary Thackeray
  • Binding Paperback
  • Edition [ Edition: fifth
  • Pages 432
  • Volumes 1
  • Language ENG
  • Publisher Benjamin-Cummings Publishing Company
  • Date March 3, 2008
  • ISBN 9780321495112 / 032149511X
  • Weight 1.85 lbs (0.84 kg)
  • Dimensions 9 x 7.5 x 1.1 in (22.86 x 19.05 x 2.79 cm)
  • Library of Congress subjects Health Education - United States, Health planning - Methodology
  • Library of Congress Catalog Number 2007032068
  • Dewey Decimal Code 613.068

About the author

Jim McKenzie was the first to come out with a book that combines program planning, implementing, and evaluating all in one place. A Professor at Penn State Hershey and a Professor Emeritus at Ball State University, he is Master Certified Health Education Specialist (MCHES). He also serves as the Coordinator of the Division Board of Certified Health Education Specialists of the National Commission for Health Education Credentialing. Brad Neiger is the chair of the Health Science Department at Brigham Young University. Brad has also served in the field within the Utah State Department of Health and the National Health Institute. Rosemary Thackeray is an Associate Professor also at Brigham Young University. She was brought on this edition of the text primarily to work on the marketing chapter, which is her area of expertise.
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Planning, Implementing, and Evaluating Health Promotion Programs : A Primer
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Planning, Implementing, and Evaluating Health Promotion Programs : A Primer

by McKenzie, James F., Thackeray, Rosemary, Neiger, Brad L

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Planning, Implementing, and Evaluating Health Promotion Programs: A Primer

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Planning Implementing and Evaluating Health Promotion Programs by McKenzie
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Planning Implementing and Evaluating Health Promotion Programs by McKenzie

by McKenzie, James F.; Neiger, Brad L.; Thackeray, Rosemary

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Pearson, 2008-03-02. Paperback. Good. This listing is for (Planning, Implementing, and Evaluating Health Promotion Programs: A Primer, 5th Edition). This edition is very similar to ISBN 0134219929 which is the most current updated edition. Please be sure to buy the earlier and much cheaper edition for your class and SAVE MONEY on your textbook expenses! We personally guarantee that you can use this edition for your class. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 14 days of delivery for a full refund.
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