Skip to content

The Guerrilla Marketing Handbook
Stock Photo: Cover May Be Different

The Guerrilla Marketing Handbook Paperback - 1994 - 1st Edition

by Jay Conrad Levinson; Charles Rubin; Seth Godin (With)

This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.


Summary

This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.

Details

  • Title The Guerrilla Marketing Handbook
  • Author Jay Conrad Levinson; Charles Rubin; Seth Godin (With)
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 379
  • Volumes 1
  • Language ENG
  • Publisher Mariner Books, Boston, MA, U.S.A.
  • Date 1994-11-19
  • ISBN 9780395700136 / 0395700132
  • Weight 1.58 lbs (0.72 kg)
  • Dimensions 9.92 x 8.04 x 0.99 in (25.20 x 20.42 x 2.51 cm)
  • Library of Congress subjects Small business - Management - Handbooks,, Marketing - Handbooks, manuals, etc
  • Library of Congress Catalog Number 94041295
  • Dewey Decimal Code 658.8
Back to Top

More Copies for Sale

The Guerrilla Marketing Handbook
Stock Photo: Cover May Be Different

The Guerrilla Marketing Handbook

by Levinson, Jay Conrad, Godin, Seth

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780395700136 / 0395700132
Quantity Available
1
Seller
Waltham, Massachusetts, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$2.49
$3.00 shipping to USA

Show Details

Description:
Mariner Books. Used - Good. . . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Item Price
$2.49
$3.00 shipping to USA
The Guerrilla Marketing Handbook
Stock Photo: Cover May Be Different

The Guerrilla Marketing Handbook

by Levinson, Jay Conrad

  • Used
Condition
UsedVeryGood
ISBN 10 / ISBN 13
9780395700136 / 0395700132
Quantity Available
1
Seller
Annandale, New Jersey, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$3.59
$3.99 shipping to USA

Show Details

Description:
UsedVeryGood. Fast shipping and order satisfaction guaranteed. A portion of your purchase benefits Non-Profit Organizations, First Aid and Fire Stations!
Item Price
$3.59
$3.99 shipping to USA
The Guerrilla Marketing Handbook
Stock Photo: Cover May Be Different

The Guerrilla Marketing Handbook

by Levinson, Jay Conrad; Seth Godin

  • Used
  • Very Good
  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 10 / ISBN 13
9780395700136 / 0395700132
Quantity Available
1
Seller
Tolar, Texas, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$4.00
$4.75 shipping to USA

Show Details

Description:
Mariner Books, 1994. Wraps have only light wear, spine is unbent. Pages are clean with no markings in text.. Soft Cover. Very Good. 4to - over 9¾" - 12" tall.
Item Price
$4.00
$4.75 shipping to USA
The Guerrilla Marketing Handbook
Stock Photo: Cover May Be Different

The Guerrilla Marketing Handbook

by Levinson, Jay Conrad

  • Used
Condition
UsedGood
ISBN 10 / ISBN 13
9780395700136 / 0395700132
Quantity Available
1
Seller
Imperial, Missouri, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$4.92
FREE shipping to USA

Show Details

Description:
UsedGood. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
Item Price
$4.92
FREE shipping to USA
The Guerrilla Marketing Handbook
Stock Photo: Cover May Be Different

The Guerrilla Marketing Handbook

by Godin, Seth, Levinson, Jay Conrad

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780395700136 / 0395700132
Quantity Available
1
Seller
Reno, Nevada, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$5.00
FREE shipping to USA

Show Details

Description:
Houghton Mifflin Harcourt Publishing Company. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Item Price
$5.00
FREE shipping to USA
The Guerrilla Marketing Handbook
Stock Photo: Cover May Be Different

The Guerrilla Marketing Handbook

by Levinson, Jay Conrad, Godin, Seth

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9780395700136 / 0395700132
Quantity Available
1
Seller
Frederick, Maryland, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$5.24
$3.99 shipping to USA

Show Details

Description:
Mariner Books. Used - Very Good. Very Good condition.
Item Price
$5.24
$3.99 shipping to USA
The Guerrilla Marketing Handbook
Stock Photo: Cover May Be Different

The Guerrilla Marketing Handbook

by Levinson, Jay Conrad, Godin, Seth

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780395700136 / 0395700132
Quantity Available
1
Seller
Frederick, Maryland, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$5.24
$3.99 shipping to USA

Show Details

Description:
Mariner Books. Used - Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included.
Item Price
$5.24
$3.99 shipping to USA
The Guerrilla Marketing Handbook
Stock Photo: Cover May Be Different

The Guerrilla Marketing Handbook

by Levinson President, Jay Conrad

  • Used
  • Very Good
  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 10 / ISBN 13
9780395700136 / 0395700132
Quantity Available
1
Seller
Nashua, New Hampshire, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$5.63
$3.50 shipping to USA

Show Details

Description:
Mariner Books. paperback. Very Good. 8x1x10. Has moderate shelf and/or corner wear. Great used condition. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Item Price
$5.63
$3.50 shipping to USA
The Guerrilla Marketing Handbook
Stock Photo: Cover May Be Different

The Guerrilla Marketing Handbook

by Levinson President, Jay Conrad

  • Used
  • Very Good
  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 10 / ISBN 13
9780395700136 / 0395700132
Quantity Available
1
Seller
Nashua, New Hampshire, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$5.63
$3.50 shipping to USA

Show Details

Description:
Mariner Books. paperback. Very Good. 8x1x10. Has moderate shelf and/or corner wear. Great used condition. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Item Price
$5.63
$3.50 shipping to USA
The Guerrilla Marketing Handbook

The Guerrilla Marketing Handbook

by Jay Conrad Levinson; Seth Godin

  • Used
  • Very Good
  • Paperback
Condition
Used - Very Good
Binding
Paperback
ISBN 10 / ISBN 13
9780395700136 / 0395700132
Quantity Available
2
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$6.36
FREE shipping to USA

Show Details

Description:
Houghton Mifflin Harcourt Publishing Company, 1994. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
$6.36
FREE shipping to USA