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The Guerrilla Marketing Handbook Paperback - 1994 - 1st Edition
by Jay Conrad Levinson; Charles Rubin; Seth Godin (With)
This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.
Summary
This book will guide marketers into the world of positioning and selling products and services. The authors lead the reader step by step through the process of developing a marketing campaign. They offer detailed descriptions of more than a hundred marketing tools from contests to affinity programs, from direct mail to billboard advertising. Anecdotes, graphics, and rules of thumb are also included.
Details
- Title The Guerrilla Marketing Handbook
- Author Jay Conrad Levinson; Charles Rubin; Seth Godin (With)
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 379
- Volumes 1
- Language ENG
- Publisher Mariner Books, Boston, MA, U.S.A.
- Date 1994-11-19
- ISBN 9780395700136 / 0395700132
- Weight 1.58 lbs (0.72 kg)
- Dimensions 9.92 x 8.04 x 0.99 in (25.20 x 20.42 x 2.51 cm)
- Library of Congress subjects Small business - Management - Handbooks,, Marketing - Handbooks, manuals, etc
- Library of Congress Catalog Number 94041295
- Dewey Decimal Code 658.8
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The Guerrilla Marketing Handbook
by Levinson, Jay Conrad, Godin, Seth
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The Guerrilla Marketing Handbook
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The Guerrilla Marketing Handbook
by Levinson, Jay Conrad; Seth Godin
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Mariner Books, 1994. Wraps have only light wear, spine is unbent. Pages are clean with no markings in text.. Soft Cover. Very Good. 4to - over 9¾" - 12" tall.
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by Godin, Seth, Levinson, Jay Conrad
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The Guerrilla Marketing Handbook
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Mariner Books. paperback. Very Good. 8x1x10. Has moderate shelf and/or corner wear. Great used condition. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
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The Guerrilla Marketing Handbook
by Levinson President, Jay Conrad
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- Paperback
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- Used - Very Good
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- Paperback
- ISBN 10 / ISBN 13
- 9780395700136 / 0395700132
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Mariner Books. paperback. Very Good. 8x1x10. Has moderate shelf and/or corner wear. Great used condition. A portion of your purchase of this book will be donated to non-profit organizations.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
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The Guerrilla Marketing Handbook
by Jay Conrad Levinson; Seth Godin
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Houghton Mifflin Harcourt Publishing Company, 1994. Paperback. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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