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Marketing: The Basics
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Marketing: The Basics Hardcover - 2010 - 2nd Edition

by Karl Moore; Niketh Pareek


Details

  • Title Marketing: The Basics
  • Author Karl Moore; Niketh Pareek
  • Binding Hardcover
  • Edition number 2nd
  • Edition 2
  • Pages 254
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 2010-01
  • Illustrated Yes
  • Features Glossary, Illustrated, Index, Table of Contents
  • ISBN 9780415778992 / 0415778999
  • Weight 0.8 lbs (0.36 kg)
  • Dimensions 7.8 x 5.2 x 0.9 in (19.81 x 13.21 x 2.29 cm)
  • Library of Congress subjects Marketing - Management, Marketing research
  • Dewey Decimal Code 658.8

About the author

Karl Moore is an Associate Professor in the Factulity of Management at McGill University and Associate Fellow at Templeton College, Oxford. He has been identified as being among a group of the 'world's greatest business thinkers' in Business Strategy Review (Winter, 2005).

Niketh Pareek is a journalist and management consultant specializing in online business strategy and digital marketing. His articles and commentary have appeared in several national and local Canadian newspapers, including The Globe and Mail, The National Post, The Hill Times, and The Montreal Gazette.

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Marketing: The Basics
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Marketing: The Basics

by Karl Moore

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Hardcover
ISBN 10 / ISBN 13
9780415778992 / 0415778999
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Hardback. New. Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.
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Marketing: The Basics
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Marketing: The Basics

by Moore, Karl (Author)/ Pareek, Niketh (Author)

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  • Hardcover
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Hardcover
ISBN 10 / ISBN 13
9780415778992 / 0415778999
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Routledge, 2010. Hardcover. New. 2nd edition. 224 pages. 8.15x5.39x0.94 inches.
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Marketing: The Basics
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Marketing: The Basics

by Moore, Karl

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  • Hardcover
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Hardcover
ISBN 10 / ISBN 13
9780415778992 / 0415778999
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