Smart Packaging Technologies for Fast Moving Consumer Goods Hardcover - 2008

From the rear cover

Smart Packaging Technologies for Fast Moving Consumer Goods

The Challenge for the packaging industry is to develop and bring to the market new and improved products. Smart packaging is a broad-based term that includes both intelligent and active packaging and refers to packaging that does more than simply contain, protect and inform about the product. It is thus a key topic for the packaging industry and is a complete packaging system that works in conjunction with the product to deliver greater safety, higher quality and a longer shelf life or convenience. Smart packaging is especially applicable to the food and beverage and other fast-moving consumer goods markets that are sold primarily in packaged formats.

The book documents the latest developments and applications of smart packaging technologies. Its focus is primarily food and beverages but other areas such as household cleaners and health and beauty products are also included as well as smart packaging for developing brand protection technology and smart packaging legislation. The editors, brought together from academia and industry, provide readers with a cohesive account of the smart packaging phenomenon. Chapter authors are a mixture of industry professionals and academic researchers from around the world.

The book is aimed at postgraduates/researchers involved in aspects of packaging (especially food and beverage packaging). The book will be of interest to professionals working in R&D in either food companies or packaging solution and application suppliers. It is also relevant to undergraduate students taking modules in packaging, food packaging, general food processing and process engineering.