Marketing to the Social Web: How Digital Customer Communities Build Your Business Hardcover - 2009 - 2nd Edition

From the rear cover

Praise for the First Edition of MARKETING TO THE SOCIAL WEB:

"We've been liberated! Communicating with existing and potential customers used to mean one-way broadcasts of your company's product messages--'buy buy buy' we all said. But Marketing to the Social Web enables smart marketers to communicate in a much better way: by creating compelling content that people actually want to consume and interact with. Larry Weber knows his stuff--he's been part of this revolution from the beginning."
--David Meerman Scott, bestselling author of The New Rules of Marketing and PR

"I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them. Larry's pragmatic and useful recommendations will help brand builders manage the complexity of social interaction in a digital age."
--David Kenny, Chairman and CEO, Digitas, Inc.

"Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines the revised rules of engagement."
--George F. Colony, CEO, Forrester Research, Inc.

"Most marketers are fascinated by, yet apprehensive of the new power of customers as they organize on the social Web. Larry Weber walks you through the mindset, strategies, and tools needed to succeed in this new environment."
--Charlene Li, coauthor of Groundswell

"Weber provides a simple and effective road map of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas and conversation."
--Steve Harris, Vice President, Global Communications, General Motors Corporation

"As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand."
--Nicholas Negroponte, Chairman, One Laptop Per Child

From the jacket flap

Praise for the First Edition of MARKETING TO THE SOCIAL WEB:

"We've been liberated! Communicating with existing and potential customers used to mean one-way broadcasts of your company's product messages--'buy buy buy' we all said. But Marketing to the Social Web enables smart marketers to communicate in a much better way: by creating compelling content that people actually want to consume and interact with. Larry Weber knows his stuff--he's been part of this revolution from the beginning."
--David Meerman Scott, bestselling author of The New Rules of Marketing and PR

"I was pleased to read a book that actually suggests how to do something with social networks, instead of just ponder them. Larry's pragmatic and useful recommendations will help brand builders manage the complexity of social interaction in a digital age."
--David Kenny, Chairman and CEO, Digitas, Inc.

"Consumers are using technology to grab power from companies, the media, and the government. Marketing to the Social Web succinctly outlines the revised rules of engagement."
--George F. Colony, CEO, Forrester Research, Inc.

"Most marketers are fascinated by, yet apprehensive of the new power of customers as they organize on the social Web. Larry Weber walks you through the mindset, strategies, and tools needed to succeed in this new environment."
--Charlene Li, coauthor of Groundswell

"Weber provides a simple and effective road map of the new customer information highway. Marketing to the Social Web is a valuable tool that will give everyone the confidence and know-how to compete in this fast-growing marketplace of ideas and conversation."
--Steve Harris, Vice President, Global Communications, General Motors Corporation

"As all lines and boundaries are washed away by the Web, Weber describes how to become part of the sea versus the sand."
--Nicholas Negroponte, Chairman, One Laptop Per Child