From the jacket flap
Thirty years ago, TV sports coverage was produced as a sidebar unworthy of serious news time. Game highlights, such as they were, usually consisted of scores and brief recaps crammed into a few minutes between news and weather on your local television channel. That all changed when Bill Rasmussen, an unemployed sports announcer in 1979, and a group of committed sports junkies in Bristol, Connecticut, decided to lease unwanted satellite time to broadcast some local college sports and minor league hockey games. They called their organization the Entertainment & Sports Programming Network which we know today as ESPN, the most powerful and prominent name in sports media, with twenty-seven satellite dishes feeding more than 97 million subscribers. How did Connecticut become the center of the sports universe?
ESPN The Company tells the fascinating story of how ESPN managed to sustain its growth, innovation, and brand in a highly competitive and rapidly evolving marketplace. Based on over twenty years of consulting inside ESPN, Smith provides the reader with firsthand observations, experiences, and research, which reveals for the first time an inside look and feel for the type of organizational psychology and culture that exists at all levels of ESPN. The authors detail four distinct stages in the company's development that the company has gone through illuminating how ESPN's business decisions and accomplishments can be understood in the context of the company's evolution. We ultimately learn that at the heart of ESPN's success is one astoundingly simple principle: serve fans.
After each chapter, the authors share the lessons learned at ESPN about launching and growing a wildly successful enterprise--all the while enhancing economic and human value. The lessons are rich and applicable anywhere, and if you're a fan of business, competition, or sports, you'll enjoy reading and learning from this book.
Details
- Title ESPN The Company
- Author Anthony F. Smith
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 272
- Volumes 1
- Language ENG
- Publisher Wiley, Somerset, New Jersey, U.S.A.
- Date 2009-09-01
- Features Bibliography, Dust Cover, Index, Price on Product - Canadian, Table of Contents
- ISBN 9780470542118 / 047054211X
- Weight 1.02 lbs (0.46 kg)
- Dimensions 9.14 x 6.28 x 0.98 in (23.22 x 15.95 x 2.49 cm)
-
Themes
- Aspects (Academic): Historical
- Library of Congress subjects ESPN (Television network) - History, Television broadcasting of sports - History
- Library of Congress Catalog Number 2009023147
- Dewey Decimal Code 384.555
Media reviews
Citations
- Reference and Research Bk News, 11/01/2009, Page 92
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