Home The Pdma Handbook of New Product Development by Kenneth B. Kahn (Editor); Text by (Art/Photo Books) Sally Evans Kay; Text by (Art/Photo Books) Rebecca J. Slotegraaf (ISBN: 9780470648209)

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The Pdma Handbook of New Product Development Hardcover - 2012 - 3rd Edition

Name: The PDMA Handbook of New Product Development
Price: 20.12 USD
Availability: InStock
Author: Kahn, Kenneth B
ISBN: 9780470648209

by Kenneth B. Kahn (Editor); Text by (Art/Photo Books) Sally Evans Kay; Text by (Art/Photo Books) Rebecca J. Slotegraaf

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From the publisher

New Product Development is one of the most important challenges facing organizations today.

The Product Development and Management Association (PDMA) Handbook of New Product

Development 3rd Edition provides an exceptional review of cutting edge topics for both new and

experienced product development leaders. It offers a comprehensive and updated guide to the

practices, processes and tools critical to achieving and sustaining new product/service development

success in today's world, delivering valuable information about the fundamentals as well as emerging

practices such as venturing, virtual product development and the use of social media in NPD.

As the premier global advocate for professionals and organizations working in the fields of new

product/service development, PDMA has assembled in the Handbook unique content on the

critical aspects of product development success including its 2012 Best Practices Research, Lessons

Learned from its Outstanding Corporate Innovator Award Winners and keys to success from

organizations with proven innovation track records.

The 3rd Edition is an essential reference for anyone with responsibility for product development

activities, from novices looking for fundamentals to experts seeking insights on emerging concepts,

and is relevant for all functions and all product/service industries.

From the rear cover

The completely revised and updated "bible" of new product development

The PDMA Handbook of New Product Development, Third Edition provides a comprehensive, updated picture of what managers need to know today for effective new product development. Its concise, map-like detail acts as a compass for managers, offering practical information pertaining to every stage of the product development process--from idea generation to launch to the end of the product life cycle.

This Third Edition provides fundamentals for novices as well as guidance for experts on topics outside their own area of expertise and includes the latest information on advanced and emerging concepts, such as virtual product development, globalization, social networking, and service development.

Details

Title The Pdma Handbook of New Product Development
Author Kenneth B. Kahn (Editor); Text by (Art/Photo Books) Sally Evans Kay; Text by (Art/Photo Books) Rebecca J. Slotegraaf
Binding Hardcover
Edition number 3rd
Edition 3
Pages 504
Volumes 1
Language ENG
Publisher Wiley
Date 2012-12-26
Features Bibliography, Glossary, Index, Table of Contents
ISBN 9780470648209 / 0470648201
Weight 1.75 lbs (0.79 kg)
Dimensions 9.4 x 6.4 x 1.3 in (23.88 x 16.26 x 3.30 cm)
Library of Congress subjects Product management - United States
Library of Congress Catalog Number 2012026245
Dewey Decimal Code 658.575

About the author

PDMA is a global nonprofit organization seeking to accelerate the contribution that innovation makes to the economic and professional growth of people, businesses, and societies around the world. PDMA delivers improved organizational performance and individual career growth by offering the latest academically rigorous innovation research, resources for product development and management knowledge, and opportunities for collaboration among an international network of innovators.

Kenneth B. Kahn, PhD, is Professor of Marketing and Director of the da Vinci Center for Innovation at Virginia Commonwealth University in Richmond, Virginia. His teaching and research interests address product development, product management, and demand forecasting of current and new products. He has consulted with and conducted training sessions for numerous companies, and has been a PDMA member since 1989.

Sally Evans Kay has been active in PDMA since 1988 both nationally and at the chapter level and currently chairs The Outstanding Corporate Innovator Award Committee.

Rebecca J. Slotegraaf, PhD, is Associate Professor of Marketing and Whirlpool Faculty Fellow at the Kelley School of Business, Indiana University. She serves on the editorial boards of the Journal of Marketing, Journal of Product Innovation Management, and others.

Steve Uban, PE, NPDP, has been a practitioner in research and new product development for almost 40 years. Mr. Uban is a Professional Engineer and Certified New Product Development Professional and is on the board of the PDMA Foundation.