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The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand
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The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management Open ebook -

by Ashok Som; Christian Blanckaert


Details

  • Title The Road to Luxury: The Evolution, Markets, and Strategies of Luxury Brand Management
  • Author Ashok Som; Christian Blanckaert
  • Binding Open Ebook
  • Pages 432
  • Volumes 1
  • Language ENG
  • Publisher Wiley
  • ISBN 9780470830048 / 0470830042
  • Dewey Decimal Code 338.47

About the author

ASHOK SOM is Professor of Global Strategy in the Management Department at ESSEC Business School, Paris-Singapore. He is the founder of the India Research Center, was the Founding Associate Dean of the Global MBA program, and the founder of the Global Management Programs on Luxury and Retail Management (in partnership with Indian Institute of Management (IIM) Ahmedabad, India.

CHRISTIAN BLANCKAERT is the Chairman of Petit-Bateau. He is also the Senior Advisor of Eurazeo and a board member of Moncler and Champagne Piper-Heidseick. He has previously served as Executive Vice President of Hermes International from 1996 to 2009.