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And Now a Few Laughs from Our Sponsor: The Best of Fifty Years of Radio
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And Now a Few Laughs from Our Sponsor: The Best of Fifty Years of Radio Commercials [With CDROM] Hardcover - 2002

by Larry Oakner


From the publisher

Classic radio ad campaigns from the last fifty years, and how they used humor to win over audiences
And Now a Few Laughs from Our Sponsor offers an in-depth look at some of the most successful and entertaining radio ads from the last half century, presented by advertising veteran Larry Oakner. An accompanying CD-ROM allows readers to listen to the fascinating and funny advertisements that chronicle radio history. Extensive interviews with account executives, clients, producers, and actors offer a unique perspective on the development of humorous radio advertising over the years and what it takes to create a memorable and effective campaign. And Now a Few Laughs from Our Sponsor shows advertising professionals how to maximize just sixty seconds of airtime to win customers over and provides original recordings of some of the most fun and enlightening advertising ever produced.

First line

Today, humor is an integral part of advertising.

Details

  • Title And Now a Few Laughs from Our Sponsor: The Best of Fifty Years of Radio Commercials [With CDROM]
  • Author Larry Oakner
  • Binding Hardcover
  • Edition N/A
  • Pages 212
  • Volumes 1
  • Language ENG
  • Publisher John Wiley & Sons
  • Date August 15, 2002
  • ISBN 9780471202189 / 0471202185
  • Weight 1.08 lbs (0.49 kg)
  • Dimensions 8.78 x 6.64 x 0.88 in (22.30 x 16.87 x 2.24 cm)
  • Library of Congress subjects Broadcast advertising, Humor in advertising
  • Library of Congress Catalog Number 2002024979
  • Dewey Decimal Code 659.142

About the author

LARRY OAKNER, a thirty-year advertising veteran, has created radio, print, and television ads for hundreds of clients at agencies on the East and West Coast. He is also an Adjunct Professor in the Advertising and Communications department of the State University of New York @ Fashion Institute of Technology in New York City.
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And Now a Few Laughs from Our Sponsor : The Best of Fifty Years of Radio Commercials

And Now a Few Laughs from Our Sponsor : The Best of Fifty Years of Radio Commercials

by Larry Oakner

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Wiley & Sons, Incorporated, John, 2002. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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And Now a Few Laughs from Our Sponsor: The Best of Fifty Years of Radio Commercials with CDROM
Stock Photo: Cover May Be Different

And Now a Few Laughs from Our Sponsor: The Best of Fifty Years of Radio Commercials with CDROM

by Larry Oakner

  • Used
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  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780471202189 / 0471202185
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1
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Wiley, 2002-08-15. Hardcover. Good.
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And Now a Few Laughs from Our Sponsor The Best of Fifty Years of Radio  Commercials with CDROM
Stock Photo: Cover May Be Different

And Now a Few Laughs from Our Sponsor The Best of Fifty Years of Radio Commercials with CDROM

by Oakner, Larry

  • Used
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Used - Very Good in Very Good dust jacket
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Hardcover
ISBN 10 / ISBN 13
9780471202189 / 0471202185
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And Now a Few Laughs from Our Sponsor: The Best of Fifty Years of Radio Commercials with CDROM
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And Now a Few Laughs from Our Sponsor: The Best of Fifty Years of Radio Commercials with CDROM

by Oakner, Larry

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ISBN 10 / ISBN 13
9780471202189 / 0471202185
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