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Mass Appeal: The Formative Age of the Movies, Radio, and TV
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Mass Appeal: The Formative Age of the Movies, Radio, and TV Hardcover - 2010 - 1st Edition

by Edward D. Berkowitz


From the publisher

Mass Appeal describes the changing world of American popular culture from the first sound movies through the age of television. In short and accessible vignettes, the book reveals the career patterns of people who became big movie, TV, or radio stars. Eddie Cantor and Al Jolson symbolize the early stars of sound movies. Groucho Marx and Fred Astaire represent the movie stars of the 1930s, and Jack Benny stands in for the 1930s performers who achieved their success on radio. Katharine Hepburn, a stage and film star, illustrates the cultural trends of the late 1930s and early 1940s. Humphrey Bogart and Bob Hope serve as examples of performers who achieved great success during the Second World War. Walt Disney, Woody Allen, and Lucille Ball, among others, become the representative figures of the postwar world. Through these vignettes, the reader comes to understand the development of American mass media in the twentieth century.

Details

  • Title Mass Appeal: The Formative Age of the Movies, Radio, and TV
  • Author Edward D. Berkowitz
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 226
  • Volumes 1
  • Language ENG
  • Publisher Cambridge University Press
  • Date 2010-09-27
  • ISBN 9780521889087 / 0521889081
  • Weight 1.1 lbs (0.50 kg)
  • Dimensions 9.1 x 6.2 x 0.8 in (23.11 x 15.75 x 2.03 cm)
  • Themes
    • Chronological Period: 20th Century
  • Library of Congress subjects Motion pictures - United States - History -, Radio programs - United States - History -
  • Library of Congress Catalog Number 2010030171
  • Dewey Decimal Code 791.409

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Citations

  • Choice, 03/01/2011, Page 0
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Mass Appeal: The Formative Age of the Movies, Radio, and TV
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Mass Appeal: The Formative Age of the Movies, Radio, and TV

by Berkowitz, Edward D.

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Mass Appeal: The Formative Age of the Movies, Radio, and TV

Mass Appeal: The Formative Age of the Movies, Radio, and TV

by Edward D. Berkowitz

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Mass Appeal: The Formative Age of the Movies, Radio, and TV

Mass Appeal: The Formative Age of the Movies, Radio, and TV

by Edward D. Berkowitz

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Hardback. New. Mass Appeal provides readers with an accessible and entertaining overview of the development of the movies, radio, and television, from the first sound movies through the 1970s. The book deftly fits the entertainment industry into the larger story of American history.
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Mass Appeal: The Formative Age of the Movies, Radio, and TV
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Mass Appeal: The Formative Age of the Movies, Radio, and TV

by Berkowitz, Edward D.

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Cambridge Univ Pr, 2010. Hardcover. New. 1st edition. 224 pages. 9.50x6.50x0.75 inches.
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Mass Appeal
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Mass Appeal

by Edward D. Berkowitz

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Mass Appeal: The Formative Age of the Movies, Radio, and TV (Cambridge Essential Histories)
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Mass Appeal: The Formative Age of the Movies, Radio, and TV (Cambridge Essential Histories)

by Berkowitz, Edward D

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