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Cengage Advantage Books: Strategic Public Relations: An Audience-Focused
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Cengage Advantage Books: Strategic Public Relations: An Audience-Focused Approach Paperback - 2011 - 1st Edition

by Diggs-Brown, Barbara


From the publisher

With nearly thirty years of experience as both a public relations teacher and practitioner, Barbara Diggs-Brown has written a text based on her unwavering belief that that the practice of effective public relations today requires strategic thinking and audience focus, which can only be accomplished by listening and hearing audiences through formative, process, and evaluative research. In addition to highlighting audience-focused principles and techniques of audience research and recurring assessment, STRATEGIC PUBLIC RELATIONS: AN AUDIENCE-FOCUSED APPROACH is based on the premise that public relations is a management function, one coordinated with an organization's other management divisions. Intended for undergraduate courses in PR, serving both majors in the field and nonmajors, this text provides a comprehensive survey of PR's foundations, processes, tactics, and contexts.

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  • Title Cengage Advantage Books: Strategic Public Relations: An Audience-Focused Approach
  • Author Diggs-Brown, Barbara
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 498
  • Language ENG
  • Publisher Wadsworth Publishing
  • Date 2011-08
  • ISBN 9780534637064
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Cengage Advantage Books: Strategic Public Relations : an Audience-Focused Approach
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Cengage Advantage Books: Strategic Public Relations : an Audience-Focused Approach

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Cengage Advantage Books: Strategic Public Relations: An Audience-Focused Approach

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by Diggs-Brown, Barbara

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Cengage Advantage Books: Strategic Public Relations: An Audience-Focused Approach
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Cengage Advantage Books: Strategic Public Relations: An Audience-Focused Approach

by Diggs-Brown, Barbara

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Cengage Advantage Books: Strategic Public Relations: An Audience-Focused Approach
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Cengage Advantage Books: Strategic Public Relations: An Audience-Focused Approach

by Diggs-Brown, Barbara

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Cengage Advantage Books: Strategic Public Relations: An Audience-Focused Approach
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Cengage Advantage Books: Strategic Public Relations: An Audience-Focused Approach

by Diggs-Brown, Barbara

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ISBN 10 / ISBN 13
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