A Social Strategy: How We Profit from Social Media Hardcover - 2014
by Mikolaj Jan Piskorski
From the rear cover
"Piskorski accessed Silicon Valley's storied social media firms and has returned with the keys to the kingdom for understanding what makes 'social web strategies' the real killer app behind social media. Anyone who wants to enhance the user experience must read this book."--Brian Uzzi, Kellogg School of Management, Northwestern University
"A Social Strategy is a remarkable book--perhaps the first truly comprehensive examination of one of the transformative phenomena of our time: the emergence of the social web. Broad in reach and appeal, it will interest readers who want to think about web-based social platforms in a new light and gain new insights about social media."--Toby Stuart, Haas School of Business, University of California, Berkeley
"Rich in analysis and information, A Social Strategy provides a timely and very insightful view about why some social media platforms succeed and others fail--and why some digital marketing strategies do better than others. The book's arguments are supported by an impressive array of quantitative and qualitative evidence and its ideas have the potential to become central to understanding social media."--Martin Gargiulo, INSEAD Asia
Details
- Title A Social Strategy: How We Profit from Social Media
- Author Mikolaj Jan Piskorski
- Binding Hardcover
- Edition Hardback
- Pages 288
- Volumes 1
- Language ENG
- Publisher Princeton University Press, Qg15a
- Date 2014-05-25
- Features Bibliography, Index
- ISBN 9780691153391 / 0691153396
- Weight 1.26 lbs (0.57 kg)
- Dimensions 9.46 x 6.39 x 1.07 in (24.03 x 16.23 x 2.72 cm)
-
Themes
- Aspects (Academic): Sociological
- Library of Congress subjects Internet marketing, Social media - Economic aspects
- Library of Congress Catalog Number 2013035547
- Dewey Decimal Code 658.872
Media reviews
Citations
- Choice, 11/01/2014, Page 495
- Library Journal, 06/01/2014, Page 115
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