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Creating Passion Brands: How to Build Emotional Brand Connection with Customers Paperback - 2007 - 1st Edition
by Helen Edwards; Derek Day
This fresh and original take on branding is soundly based on academic theory and extensive original research. Packed with global cases, practical tools, models, and frameworks, this work shows how to create a brand that is credible and desirable.
First line
This book is written for CEOs, marketing professionals and MBA students.
Details
- Title Creating Passion Brands: How to Build Emotional Brand Connection with Customers
- Author Helen Edwards; Derek Day
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 320
- Volumes 1
- Language ENG
- Publisher Kogan Page
- Date 2007-01-30
- Illustrated Yes
- Features Bibliography, Illustrated, Index, Table of Contents
- ISBN 9780749447625 / 0749447621
- Weight 0.96 lbs (0.44 kg)
- Dimensions 8.7 x 5.98 x 0.65 in (22.10 x 15.19 x 1.65 cm)
- Library of Congress subjects Consumer behavior, Brand name products
- Dewey Decimal Code 658.834
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Creating Passion Brands: How to Build Emotional Brand Connection With Customers
by Edwards, H. and Day, D.
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- 9780749447625 / 0749447621
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Kogan Page, 2007. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780749447625
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Creating Passion Brands: How to Build Emotional Brand Connection with Customers
by EDWARDS, Helen
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Creating Passion Brands: How to Build Emotional Brand Connection with Customers
by Edwards, Helen & Day, Derek
- Used
- Paperback
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- Used; Good
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- Paperback
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Milton Keynes , Buckinghamshire, United Kingdom
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Kogan Page. 1. Paperback. Used; Good. Simply Brit welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring theres something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. 01/03/2007
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Creating Passion Brands: How to Build Emotional Brand Connection with Customers
by Edwards, Helen; Day, Derek
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Creating Passion Brands: How to Build Emotional Brand Connection with Customers
by Edwards, Helen; Day, Derek
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- 9780749447625 / 0749447621
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Creating Passion Brands: How to Build Emotional Brand Connection with Customers
by Helen Edwards Ph. Dr Ph.; Derek Day
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Creating Passion Brands How to Build Emotional Brand Connection with Customers
by Helen Edwards/ Derek Day
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Kogan Page Ltd, 2007. Paperback. New. illustrated edition. 244 pages. 9.25x6.00x0.75 inches.
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Creating Passion Brands â How to Build Emotional Brand Connection with Customers
by Helen Edwards/ Derek Day
- New
- Paperback
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- New
- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9780749447625 / 0749447621
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Exeter, Devon, United Kingdom
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Kogan Page Ltd, 2007. Paperback. New. illustrated edition. 244 pages. 9.25x6.00x0.75 inches.
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Creating Passion Brands: How to Build Emotional Brand Connection with Customers
by Helen Edwards
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Paperback / softback. New. Drawing on the latest research from Millward Brown, explore how businesses can profit from building an emotional brand connection with consumers.
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Creating Passion Brands: How to Build Emotional Brand Connection with Customers
by Helen Edwards Ph. Dr Ph., Derek Day
- Used
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- Used:Good
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- ISBN 10 / ISBN 13
- 9780749447625 / 0749447621
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HOUSTON, Texas, United States
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Kogan Page, 2007-03-10. Paperback. Used:Good.
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