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Branded Entertainment: Product Placement & Brand Strategy in the
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Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business Electronic book -

by Lehu, Jean-Marc


Details

  • Title Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
  • Author Lehu, Jean-Marc
  • Binding Electronic book
  • Pages 272
  • Publisher Kogan Page
  • Date 01-Feb-2
  • ISBN 9780749451431