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Creating & Delivering Your Value Proposition: Managing Customer Experience for Profit Paperback - 2009
by Cindy Barnes; Helen Blake; David Pinder
The authors explain what a value proposition is and how to build and deliver one. They argue that, contrary to the norm, value propositions cannot rest on unsupported marketing claims, but must be created at a strategic level and expressed in measurable terms.
Details
- Title Creating & Delivering Your Value Proposition: Managing Customer Experience for Profit
- Author Cindy Barnes; Helen Blake; David Pinder
- Binding Paperback
- Edition INTERNATIONAL ED
- Pages 232
- Volumes 1
- Language ENG
- Publisher Kogan Page
- Date 2009-10-27
- Illustrated Yes
- Features Bibliography, Illustrated, Index, Table of Contents
- ISBN 9780749455125 / 0749455128
- Weight 0.75 lbs (0.34 kg)
- Dimensions 9.1 x 6.1 x 0.6 in (23.11 x 15.49 x 1.52 cm)
- Library of Congress subjects Customer relations, Value
- Library of Congress Catalog Number 2009019109
- Dewey Decimal Code 658.812
Media reviews
Citations
- Reference and Research Bk News, 02/01/2010, Page 124
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Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
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Creating & Delivering Your Value Proposition: Managing Customer Experience for Profit
by Barnes, Cindy; Blake, Helen; Pinder, David
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Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
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Creating and Delivering Your Value Proposition Managing Customer Experience for Profit
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Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit
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