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Creating & Delivering Your Value Proposition: Managing Customer Experience for
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Creating & Delivering Your Value Proposition: Managing Customer Experience for Profit Paperback - 2009

by Cindy Barnes; Helen Blake; David Pinder

The authors explain what a value proposition is and how to build and deliver one. They argue that, contrary to the norm, value propositions cannot rest on unsupported marketing claims, but must be created at a strategic level and expressed in measurable terms.


From the publisher

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

Details

  • Title Creating & Delivering Your Value Proposition: Managing Customer Experience for Profit
  • Author Cindy Barnes; Helen Blake; David Pinder
  • Binding Paperback
  • Edition INTERNATIONAL ED
  • Pages 232
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Date 2009-10-27
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Table of Contents
  • ISBN 9780749455125 / 0749455128
  • Weight 0.75 lbs (0.34 kg)
  • Dimensions 9.1 x 6.1 x 0.6 in (23.11 x 15.49 x 1.52 cm)
  • Library of Congress subjects Customer relations, Value
  • Library of Congress Catalog Number 2009019109
  • Dewey Decimal Code 658.812

Media reviews

Citations

  • Reference and Research Bk News, 02/01/2010, Page 124

About the author

Cindy Barnes is the founder and CEO of Futurecurve*. A product and service innovator and strategic business developer, she gained her practical experience at leading organizations such as Panavision and Capgemini, where she created the value proposition function and led business development. Helen Blake is a leading marketer and business developer and has held senior positions in a number of the world's largest consulting firms, including Accenture and KPMG. Helen is currently on the Board of Futurecurve. David Pinder is a leading communications specialist. He has worked in sales and marketing roles with Procter & Gamble, Hertz Corporation and Forte Hotels, and now provides value-creating business writing support for some of the world's leading companies, including Accenture. Visit David at www.pinderandco.com. *Futurecurve is a leading management consultancy that helps organizations discover, create and build market-facing value. Visit Cindy and Helen at www.futurecurve.com.

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Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit

Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit

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