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Tourism and the Branded City: Film and Identity on the Pacific Rim
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Tourism and the Branded City: Film and Identity on the Pacific Rim Hardcover - 2007

by Stephanie Hemelryk Donald; John G. Gammack


From the publisher

Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with a cinematic impression. Using an interdisciplinary approach, this book not only analyses the city branding of these cities from the more widely researched perspectives of tourism, marketing and regional development, but also draws in cultural studies and psychology approaches which offer fresh and useful insights to place branding and marketing in general. The authors compare and contrast qualitative and quantitative original data as well as critically analyzing current texts and debates on city branding. In conclusion, they argue that city branding should contribute not only to regional development and identity, but also to sustainable economic well-being and public happiness.

Details

  • Title Tourism and the Branded City: Film and Identity on the Pacific Rim
  • Author Stephanie Hemelryk Donald; John G. Gammack
  • Binding Hardcover
  • Pages 234
  • Volumes 1
  • Language ENG
  • Publisher Routledge, Aldershot, Hants, England
  • Date 2007
  • Illustrated Yes
  • ISBN 9780754648291 / 075464829X
  • Library of Congress Catalog Number 2007009694
  • Dewey Decimal Code 910.688

About the author

Dr Stephanie Hemelryk Donald is director of the Institute for International Studies, University of Technology, Sydney, Australia. Dr John G. Gammack is Lecturer at Griffith Business School, Griffith University, Queensland, Australia.
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Tourism and the Branded City: Film and Identity on the Pacific Rim (New Directions in Tourism Analysis)

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Tourism and the Branded City: Film and Identity on the Pacific Rim
Stock Photo: Cover May Be Different

Tourism and the Branded City: Film and Identity on the Pacific Rim

by Donald, Stephanie Hemelryk/ Gammack, John G.

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  • Hardcover
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New
Binding
Hardcover
ISBN 10 / ISBN 13
9780754648291 / 075464829X
Quantity Available
1
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Exeter, Devon, United Kingdom
Seller rating:
This seller has earned a 3 of 5 Stars rating from Biblio customers.
Item Price
$208.78
$12.67 shipping to USA

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Description:
Ashgate Pub Co, 2007. Hardcover. New. illustrated edition. 234 pages. 9.25x6.25x0.75 inches.
Item Price
$208.78
$12.67 shipping to USA