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American Automobile Advertising, 1930-1980: An Illustrated History
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American Automobile Advertising, 1930-1980: An Illustrated History Hardcover - 2008

by Heon Stevenson


From the publisher

This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s.

Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

Details

  • Title American Automobile Advertising, 1930-1980: An Illustrated History
  • Author Heon Stevenson
  • Binding Hardcover
  • Edition illustrated edit
  • Pages 294
  • Volumes 1
  • Language ENG
  • Publisher McFarland & Company, Jefferson, North Carolina, U.S.A.
  • Date 2008-10
  • Illustrated Yes
  • ISBN 9780786436859 / 0786436859
  • Weight 2.02 lbs (0.92 kg)
  • Dimensions 11 x 8.5 x 0.59 in (27.94 x 21.59 x 1.50 cm)
  • Ages 18 to UP years
  • Grade levels 13 - UP
  • Library of Congress subjects Automobile industry and trade - United, Advertising - Automobiles - United States -
  • Library of Congress Catalog Number 2008023063
  • Dewey Decimal Code 659.196

About the author

Heon Stevenson has written for several classic car magazines. He is an Individual Friend of the History of Advertising Trust. He lives in Cambridge, England.
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American Automobile Advertising, 1930-1980: An Illustrated History
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American Automobile Advertising, 1930-1980: An Illustrated History

by Stevenson, Heon

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American Automobile Advertising, 1930-1980: An Illustrated History
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American Automobile Advertising, 1930-1980: An Illustrated History

by Stevenson, Heon

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9780786436859 / 0786436859
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American Automobile Advertising, 1930-1980: An Illustrated History
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American Automobile Advertising, 1930-1980: An Illustrated History

by Heon Stevenson

  • Used
  • Hardcover
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illustrated edition
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Hardcover
ISBN 10 / ISBN 13
9780786436859 / 0786436859
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