Skip to content

Fast Second How Smart Companies Bypass Radical Innovation to Enter and Dominate
Stock Photo: Cover May Be Different

Fast Second How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets Hardcover - 2004 - 1st Edition

by Constantinos C. Markides; Paul A. Geroski


From the publisher

Discover why being a fast second is often more financially rewarding than being at the cutting edge.

If you get there first, you'll lead the pack, right? Not necessarily! The skill-sets of most established companies, say strategy experts Constantinos Markides and Paul Geroski, are far better suited to scaling up newly created markets pioneered by others (in other words, being fast seconds) than to creating these markets from scratch. In Fast Second, they explore the characteristics of new markets, describe the skills needed to create and compete in them, and show how these skills match up with different types of companies. Drawing on examples of successful fast-second firms such as Microsoft, Amazon, Canon, JVC, Heinz, and many others, they illustrate how to determine which new markets have the potential to be successful and how to move into them before the competition does, when to make a move into a new market, how to scale up a market, where to position a company in the market, and whether to be a colonizer or a consolidator.

Order your copy today!

First line

Take this quick test: Which firm is the innovator that brought us online bookselling in the 1990s?

Details

  • Title Fast Second How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
  • Author Constantinos C. Markides; Paul A. Geroski
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 208
  • Language ENG
  • Publisher Jossey-Bass, San Francisco, California, U.S.A.
  • Date October 29, 2004
  • ISBN 9780787971540

About the author

The Authors

Constantinos C. Markides is professor of strategic and international management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He is the author of numerous articles and books, including All the Right Moves: A Guide to Crafting Breakthrough Strategy, and is coeditor of Strategic Thinking for the Next Economy from Jossey-Bass.

Paul A. Geroski was until recently professor of economics at the London Business School. His research interests were innovation, competitive strategy, and competition policy. He is currently the chairman of the Competition Commission in the United Kingdom.

Back to Top

More Copies for Sale

Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets (J-B...

Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets (J-B US non-Franchise Leadership)

by Geroski, Paul A.

  • Used
  • very good
  • Hardcover
Condition
Used - Very Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780787971540 / 0787971545
Quantity Available
1
Seller
GORING BY SEA, West Sussex, United Kingdom
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
$1.85
$10.85 shipping to USA

Show Details

Description:
Hardback. Very Good.
Item Price
$1.85
$10.85 shipping to USA
Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets (J-B...

Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets (J-B US non-Franchise Leadership)

by Geroski, Paul A.

  • Used
  • Acceptable
  • Hardcover
Condition
Used - Acceptable
Binding
Hardcover
ISBN 10 / ISBN 13
9780787971540 / 0787971545
Quantity Available
1
Seller
GORING BY SEA, West Sussex, United Kingdom
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
$1.85
$10.85 shipping to USA

Show Details

Description:
Hardback. Acceptable.
Item Price
$1.85
$10.85 shipping to USA
Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets (J-B...

Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets (J-B US non-Franchise Leadership)

by Geroski, Paul A.

  • Used
  • Hardcover
Condition
Like New
Binding
Hardcover
ISBN 10 / ISBN 13
9780787971540 / 0787971545
Quantity Available
1
Seller
GORING BY SEA, West Sussex, United Kingdom
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
$1.85
$10.85 shipping to USA

Show Details

Description:
Hardback. Like New.
Item Price
$1.85
$10.85 shipping to USA
Fast Second : How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
Stock Photo: Cover May Be Different

Fast Second : How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets

by Markides, Constantinos C., Geroski, Paul A

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9780787971540 / 0787971545
Quantity Available
1
Seller
Mishawaka, Indiana, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$6.92
FREE shipping to USA

Show Details

Description:
Wiley & Sons, Incorporated, John. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
Item Price
$6.92
FREE shipping to USA
Fast Second : How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
Stock Photo: Cover May Be Different

Fast Second : How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets

by Markides, Constantinos C., Geroski, Paul A

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780787971540 / 0787971545
Quantity Available
1
Seller
Mishawaka, Indiana, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$7.21
FREE shipping to USA

Show Details

Description:
Wiley & Sons, Incorporated, John. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Item Price
$7.21
FREE shipping to USA
Fast Second : How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
Stock Photo: Cover May Be Different

Fast Second : How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets

by Markides, Constantinos C., Geroski, Paul A

  • Used
Condition
Used - Good
ISBN 10 / ISBN 13
9780787971540 / 0787971545
Quantity Available
1
Seller
Mishawaka, Indiana, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$7.21
FREE shipping to USA

Show Details

Description:
Wiley & Sons, Incorporated, John. Used - Good. Used book that is in clean, average condition without any missing pages.
Item Price
$7.21
FREE shipping to USA
Fast Second : How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
Stock Photo: Cover May Be Different

Fast Second : How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets

by Markides, Constantinos C., Geroski, Paul A

  • Used
Condition
Used - Very Good
ISBN 10 / ISBN 13
9780787971540 / 0787971545
Quantity Available
1
Seller
Reno, Nevada, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$7.21
FREE shipping to USA

Show Details

Description:
Wiley & Sons, Incorporated, John. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Item Price
$7.21
FREE shipping to USA
Fast Second : How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
Stock Photo: Cover May Be Different

Fast Second : How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets

by Markides, Constantinos C., Geroski, Paul A

  • Used
Condition
Used - Like New
ISBN 10 / ISBN 13
9780787971540 / 0787971545
Quantity Available
1
Seller
Mishawaka, Indiana, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$7.21
FREE shipping to USA

Show Details

Description:
Wiley & Sons, Incorporated, John. Used - Like New. Used book that is in almost brand-new condition.
Item Price
$7.21
FREE shipping to USA
Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets

Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets

by Markides, Constantinos C.; Geroski, Paul A.

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9780787971540 / 0787971545
Quantity Available
1
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$9.46
FREE shipping to USA

Show Details

Description:
Jossey-Bass, 2004. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
$9.46
FREE shipping to USA
Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets
Stock Photo: Cover May Be Different

Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets

by Markides, Constantinos C

  • Used
  • Hardcover
Condition
Used: Good
Edition
1
Binding
Hardcover
ISBN 10 / ISBN 13
9780787971540 / 0787971545
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$13.37
FREE shipping to USA

Show Details

Description:
Wiley-Interscience, 2004-10-29. 1. hardcover. Used: Good.
Item Price
$13.37
FREE shipping to USA