The Corporate Eye: Photography and the Rationalization of American Commercial Culture, 1884-1929 Paperback - 2008
by Elspeth H. Brown
From the rear cover
Winner, Association of American Publishers' Professional and Scholarly Publishing Award in Business, Management and Accounting
The Corporate Eye examines the intersection of photography as a mass technology with corporate concerns about efficiency in the Progressive period. Discussing the work of, among others, Frederick W. Taylor, Eadweard Muybridge, Frank Gilbreth, and Lewis Hine, Elspeth H. Brown explores this intersection through a variety of examples, including racial discrimination in hiring, the problem of photographic realism, and the gendered assumptions at work in the origins of modern marketing. She concludes that the goal uniting the various forms and applications of photographic production in that era was the increased rationalization of the modern economy through a set of interlocking managerial innovations, technologies that sought to redesign not only industrial production but the modern subject itself.
"A highly welcome contribution to the field of business history as well as American visual culture."--Business History Review
"This highly readable, interdisciplinary book provides insights into both the history of American economic development and the history of photography."--Patricia Johnson, Afterimage
"A unique and interdisciplinary analysis of the intersection between visual and commercial culture in the USA."--History of Photography
"The Corporate Eye is American studies and interdisciplinary cultural history at its best."--Journal of American History
"This is a book whose 'big picture' is fully in focus."--Technology and Culture
"Meticulous research and rich contextualization . . . A welcome and imaginative addition to the history of visual technologies and commercial history."--Industrial Archaeology
Elspeth H. Brown is an associate professor of history at the University of Toronto and the director of the Centre for the Study of the United States, Munck Centre for International Studies, University of Toronto.
From the jacket flap
Winner, Association of American Publishers' Professional and Scholarly Publishing Award in Business, Management and Accounting
The Corporate Eye examines the intersection of photography as a mass technology with corporate concerns about efficiency in the Progressive period. Discussing the work of, among others, Frederick W. Taylor, Eadweard Muybridge, Frank Gilbreth, and Lewis Hine, Elspeth H. Brown explores this intersection through a variety of examples, including racial discrimination in hiring, the problem of photographic realism, and the gendered assumptions at work in the origins of modern marketing. She concludes that the goal uniting the various forms and applications of photographic production in that era was the increased rationalization of the modern economy through a set of interlocking managerial innovations, technologies that sought to redesign not only industrial production but the modern subject itself.
A highly welcome contribution to the field of business history as well as American visual culture.--Business History Review
This highly readable, interdisciplinary book provides insights into both the history of American economic development and the history of photography.--Patricia Johnson, Afterimage
A unique and interdisciplinary analysis of the intersection between visual and commercial culture in the USA.--History of Photography
The Corporate Eye is American studies and interdisciplinary cultural history at its best.--Journal of American History
This is a book whose 'big picture' is fully in focus.--Technology and Culture
Meticulous research and rich contextualization . . . A welcome and imaginative addition to the history of visual technologies and commercial history.--Industrial Archaeology
Elspeth H. Brown is an associate professor of history at the University of Toronto and the director of the Centre for the Study of the United States, Munck Centre for International Studies, University of Toronto.
--Philip Scranton, series editor, Studies in Industry and Society "Industrial Archaeology"Details
- Title The Corporate Eye: Photography and the Rationalization of American Commercial Culture, 1884-1929
- Author Elspeth H. Brown
- Binding Paperback
- Edition [ Edition: Repri
- Pages 348
- Volumes 1
- Language ENG
- Publisher Johns Hopkins University Press, Baltimore
- Date 2008-03-01
- ISBN 9780801889707 / 0801889707
- Weight 1.12 lbs (0.51 kg)
- Dimensions 9 x 6 x 0.78 in (22.86 x 15.24 x 1.98 cm)
- Ages 22 to UP years
- Grade levels 17 - UP
-
Themes
- Chronological Period: 19th Century
- Dewey Decimal Code 338.6
Media reviews
Citations
- Reference and Research Bk News, 05/01/2008, Page 353
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