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The Unseen Power: Public Relations: A History Paperback - 1994
by Scott M. Cutlip
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- Title The Unseen Power: Public Relations: A History
- Author Scott M. Cutlip
- Binding Paperback
- Pages 830
- Volumes 1
- Language ENG
- Publisher Routledge
- Date 1994-03-01
- Features Bibliography, Index
- ISBN 9780805814651 / 0805814655
- Weight 2.4 lbs (1.09 kg)
- Dimensions 9 x 6 x 1.65 in (22.86 x 15.24 x 4.19 cm)
- Reading level 1350
- Library of Congress subjects Public relations - United States - History, Public relations - Social aspects - United
- Library of Congress Catalog Number 93008617
- Dewey Decimal Code 659.2
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The Unseen Power: Public Relations: A History
by Scott M. Cutlip
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Paperback / softback. New. This volume documents the role public relations practitioners play in America's economic, social, and political affairs. It tells how Roosevelt's "Square Deal" reforms brought the first publicity agencies to the nation's capital.
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The Unseen Power: Public Relations: A History
by Scott M. Cutlip
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New. Based largely on primary sources, this book presents the first detailed history of public relations from 1900 through the 1960s. The author utilized the personal papers of John Price Jones, Ivy L. Lee, Harry Bruno, William Baldwin III, John W. Hill, Earl Newsom as well as extensive interviews -- conducted by the author himself -- with Pendleton Dudley, T.J. Ross, Edward L. Bernays, Harry Bruno, William Baldwin, and more. Consequently, the book provides practitioners, scholars, and students with a realistic inside view of the way public relations has developed and been practiced in the United States since its beginnings in mid-1900. For example, the book tells how: * President Roosevelt's reforms of the Square Deal brought the first publicity agencies to the nation's capital. * Edward L. Bernays, Ivy Lee, and Albert Lasker made it socially acceptable for women to smoke in the 1920s. * William Baldwin III saved the now traditional Macy's Thanksgiving Day parade in its…
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The Unseen Power: Public Relations. A History
by Cutlip, Scott M.
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Hillsdale, New Jersey: Lawrence Erlbaum Associates, 1994, first printing. Softcover in near fine condition. Index, xxi and 807 pages, 9 in. tall. Author's personalized inscription on half-title page. Covers show just a trifle of wear, otherwise clean and unworn.
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The Unseen Power: Public Relations : A History
by Cutlip, Scott M. (Author)
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Lawrence Erlbaum Assoc Inc, 1994. Paperback. New. 1st edition. 832 pages. 9.00x6.00x1.75 inches.
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The Unseen Power: Public Relations: A History (Routledge Communication Series)
by Cutlip, Scott M
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Routledge, 1994-03-01. Paperback. New. New. In shrink wrap. Looks like an interesting title!
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The Unseen Power: Public Relations: A History
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The Unseen Power: Public Relations : A History
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Lawrence Erlbaum Assoc Inc, 1994. Paperback. New. 1st edition. 832 pages. 9.00x6.00x1.75 inches.
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The Unseen Power: Public Relations: A History (Routledge Communication Series)
by Cutlip, Scott M
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