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Truth: The New Rules for Marketing in a Skeptical World
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Truth: The New Rules for Marketing in a Skeptical World Hardcover - 2007

by Lynn Upshaw


Details

  • Title Truth: The New Rules for Marketing in a Skeptical World
  • Author Lynn Upshaw
  • Binding Hardcover
  • Edition International ed
  • Pages 288
  • Volumes 1
  • Language ENG
  • Publisher Amacom, NY
  • Date August 8, 2007
  • Illustrated Yes
  • ISBN 9780814473764 / 0814473768
  • Weight 1.21 lbs (0.55 kg)
  • Dimensions 9.1 x 6.36 x 1.05 in (23.11 x 16.15 x 2.67 cm)
  • Library of Congress subjects Integrity, Marketing
  • Library of Congress Catalog Number 2007001114
  • Dewey Decimal Code 658.802

About the author

Lynn B. Upshaw (San Rafael, CA) is an internationally known brand and marketing consultant to major corporations. He is also the author and coauthor of two highly-regarded books on marketing strategy, and a member of the MBA faculty at the Haas School of Business, University of California at Berkeley.

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Truth: The New Rules for Marketing in a Skeptical World
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Truth: The New Rules for Marketing in a Skeptical World

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Truth : The New Rules for Marketing in a Skeptical World
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Truth : The New Rules for Marketing in a Skeptical World

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Truth: The New Rules for Marketing in a Skeptical World
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Truth: The New Rules for Marketing in a Skeptical World

by Upshaw, Lynn

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Truth: The New Rules for Marketing in a Skeptical World
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Truth: The New Rules for Marketing in a Skeptical World

by Upshaw, Lynn

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Truth: The New Rules for Marketing in a Skeptical World
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Truth: The New Rules for Marketing in a Skeptical World

by Upshaw, Lynn

  • Used
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ISBN 10 / ISBN 13
9780814473764 / 0814473768
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Truth: The New Rules for Marketing in a Skeptical World
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Truth: The New Rules for Marketing in a Skeptical World

by Upshaw, Lynn

  • Used
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ISBN 10 / ISBN 13
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Truth: The New Rules for Marketing in a Skeptical World
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Truth: The New Rules for Marketing in a Skeptical World

by Upshaw, Lynn

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ISBN 10 / ISBN 13
9780814473764 / 0814473768
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Truth: The New Rules for Marketing in a Skeptical World
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Truth: The New Rules for Marketing in a Skeptical World

by Upshaw, Lynn

  • Used
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ISBN 10 / ISBN 13
9780814473764 / 0814473768
Quantity Available
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Truth: The New Rules for Marketing in a Skeptical World
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Truth: The New Rules for Marketing in a Skeptical World

by Upshaw, Lynn

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ISBN 10 / ISBN 13
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Truth: The New Rules for Marketing in a Skeptical World
Stock Photo: Cover May Be Different

Truth: The New Rules for Marketing in a Skeptical World

by Upshaw, Lynn

  • Used
Condition
UsedVeryGood
ISBN 10 / ISBN 13
9780814473764 / 0814473768
Quantity Available
1
Seller
Bensalem, Pennsylvania, United States
Seller rating:
This seller has earned a 3 of 5 Stars rating from Biblio customers.
Item Price
$20.44
FREE shipping to USA

Show Details

Description:
UsedVeryGood. Used Very Good:Minor shelf wear.
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FREE shipping to USA