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Media Management in the Age of Giants: Business Dynamics of Journalism, Second
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Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition Paperback - 2012 - 2nd Edition

by Dennis F. Herrick


From the publisher

The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?

Focusing on newspaper, television, and radio companies, Herrick fills his book with real-life examples, interviews with media managers, and case studies. In a time when all the rules are changing because of digital technology, conglomeration, and shifting consumer habits, this text is a vital tool for students and working journalists.

From the rear cover

This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?

Details

  • Title Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition
  • Author Dennis F. Herrick
  • Binding Paperback
  • Edition number 2nd
  • Edition 2
  • Pages 416
  • Volumes 1
  • Language ENG
  • Publisher University of New Mexico Press
  • Date 2012-08-15
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9780826351630 / 0826351638
  • Weight 1.35 lbs (0.61 kg)
  • Dimensions 8.9 x 5.9 x 1.1 in (22.61 x 14.99 x 2.79 cm)
  • Themes
    • Interdisciplinary Studies: Communication Studies
  • Library of Congress subjects Journalism - Management, Journalism - Economic aspects
  • Library of Congress Catalog Number 2012011843
  • Dewey Decimal Code 070.406
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Media Management in the Age of Giants: Business Dynamics of Journalism (Second Edition)

Media Management in the Age of Giants: Business Dynamics of Journalism (Second Edition)

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Media Management in the Age of Giants : Business Dynamics of Journalism

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Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition
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Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition

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Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition
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Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition

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Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition

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