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Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition Paperback - 2012 - 2nd Edition
by Dennis F. Herrick
From the rear cover
This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date information on technology and addresses the major problem facing media companies today: How can the news regain profitability in the digital age?
Details
- Title Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition
- Author Dennis F. Herrick
- Binding Paperback
- Edition number 2nd
- Edition 2
- Pages 416
- Volumes 1
- Language ENG
- Publisher University of New Mexico Press
- Date 2012-08-15
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9780826351630 / 0826351638
- Weight 1.35 lbs (0.61 kg)
- Dimensions 8.9 x 5.9 x 1.1 in (22.61 x 14.99 x 2.79 cm)
-
Themes
- Interdisciplinary Studies: Communication Studies
- Library of Congress subjects Journalism - Management, Journalism - Economic aspects
- Library of Congress Catalog Number 2012011843
- Dewey Decimal Code 070.406
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Media Management in the Age of Giants: Business Dynamics of Journalism (Second Edition)
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Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition
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Media Management in the Age of Giants: Business Dynamics of Journalism, Second Edition
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