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Luxury Brand Management: A World of Privilege
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Luxury Brand Management: A World of Privilege Open ebook - 2012

by Michel Chevalier; Gerald Mazzalovo


Details

  • Title Luxury Brand Management: A World of Privilege
  • Author Michel Chevalier; Gerald Mazzalovo
  • Binding Open Ebook
  • Pages 320
  • Volumes 1
  • Language ENG
  • Publisher Wiley
  • Date 2012
  • ISBN 9781118171790 / 1118171799

About the author

MICHEL CHEVALIER is an expert in luxury brand management and retailing. A consultant with EIM in Paris and a visiting professor of luxury marketing and retailing at HEC and Paris-Dauphine University in Paris, he is also the coauthor of Luxury Retail Management and Luxury China, both published by Wiley.

GERALD MAZZALOVO is Managing Partner at Aravis S.A., a private equity firm active in luxury brands. He is also visiting Professor at Instituto de Empresa (Madrid), Universite Paris-Dauphine, and Universite Lumiere in Lyon. A former consultant at Arthur Andersen, he has held the positions of president or CEO at luxury companies such as Ferragamo, Loewe, Bally, and Clergerie, and has consulted many multinational firms such as Pininfarina on strategic brand management. He is the author of the book Brand Aesthetics and coauthor of the book Pro Logo.