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Good Works!: Marketing and Corporate Initiatives that Build a Better World...and
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Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line Unknown - 2012

by Philip Kotler ( ); David Hessekiel; Nancy Lee


Details

  • Title Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
  • Author Philip Kotler ( ); David Hessekiel; Nancy Lee
  • Binding unknown
  • Publisher John Wiley & Sons
  • Date 2012
  • ISBN 9781118228609

About the author

PHILIP KOTLER is one of the world's leading authorities on marketing, and his writing has defined marketing around the world for the past forty years. He is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management.

DAVID HESSEKIEL is President of the Cause Marketing Forum. Executives around the world turn towww.causemarketingforum.com for news, research and case studies and to access CMF's programs and publications. A Forbes, MediaPost and Huffington Post blogger, Hessekiel is a frequently quoted industry analyst and regularly speaks about cause marketing and Corporate Social Responsibility to business and NGO audiences.

NANCY R. LEE is President of Social Marketing Services, Inc., an adjunct faculty at the University of Washington, has consulted with more than 100 nonprofit organizations, and has participated in the development of more than 50 social marketing campaign strategies for public sector agencies. This is the ninth book she has coauthored with Philip Kotler.