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Architecting Enterprise: Managing Innovation, Technology, and Global
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Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness Hardcover - 2014

by Rajagopal


From the publisher

The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.

Details

  • Title Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness
  • Author Rajagopal
  • Binding Hardcover
  • Pages 318
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan
  • Date 2014-03-21
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Illustrated, Index
  • ISBN 9781137366771 / 113736677X
  • Weight 1.32 lbs (0.60 kg)
  • Dimensions 8.5 x 5.5 x 1.1 in (21.59 x 13.97 x 2.79 cm)
  • Themes
    • Aspects (Academic): Business Aspects
  • Library of Congress subjects Globalization - Economic aspects, Competition
  • Library of Congress Catalog Number 2014018515
  • Dewey Decimal Code 658.42

About the author

Dr. Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus, and Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London, UK. He is also Fellow of the Chartered Management Institute, and the Institute of Operations Management, UK. He has been listed in various international directories including Who's Who in the World since 2008, and 2000 Outstanding Intellectuals of the 21st Century. Dr. Rajagopal holds postgraduate and doctoral degrees in Economics and Marketing respectively from Pandit Ravishankar Shukla University. He specializes in the fields of marketing management, rural economic linkages, and development economics. He has to his credit 40 books on marketing management and rural development themes and over 400 research contributions that include research papers in national and international refereed journals. He is Editor-in-Chief of the International Journal of Leisure and Tourism Marketing, International Journal of Business Competition and Growth, and International Journal of Built Environment and Asset Management. He has imparted training to senior executives and has conducted 55 management development programs. His research contributions have been conferred the highest recognition of National Researcher -SNI-level III by the Government of Mexico.
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Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness
Stock Photo: Cover May Be Different

Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness

by Rajagopal

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Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness

Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness

by Rajagopal

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  • Hardcover
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Hardcover
ISBN 10 / ISBN 13
9781137366771 / 113736677x
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Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness
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Architecting Enterprise: Managing Innovation, Technology, and Global Competitiveness

by Rajagopal,

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ISBN 10 / ISBN 13
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