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Publishers, Readers, and Digital Engagement
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Publishers, Readers, and Digital Engagement Hardcover - 2016

by Marianne Martens


From the rear cover

This book demonstrates how the roles of "author," "marketer," and "reviewer" are being redefined, as online environments enable new means for young adults to participate in the books they love.
Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience.
This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers' and authors' interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects all virtually free-of-charge.

Details

  • Title Publishers, Readers, and Digital Engagement
  • Author Marianne Martens
  • Binding Hardcover
  • Pages 226
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan
  • Date 2016-06-28
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9781137514455 / 1137514450
  • Weight 0.95 lbs (0.43 kg)
  • Dimensions 8.3 x 5.9 x 0.8 in (21.08 x 14.99 x 2.03 cm)
  • Themes
    • Chronological Period: Modern
  • Library of Congress subjects Internet marketing, Young adults - Books and reading
  • Library of Congress Catalog Number 2016939262
  • Dewey Decimal Code 070.573

About the author

Marianne Martens is Assistant Professor in the School of Library and Information Science (SLIS) at Kent State University, USA. Her research covers the interconnected fields of youth services librarianship and publishing. Previously, Martens was vice president of North-South Books in New York. You can read more about her work at mariannemartens.org.
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Publishers, Readers, and Digital Engagement
Stock Photo: Cover May Be Different

Publishers, Readers, and Digital Engagement

by Marianne Martens

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Publishers, Readers, and Digital Engagement: 2016 (New Directions in Book History)
Stock Photo: Cover May Be Different

Publishers, Readers, and Digital Engagement: 2016 (New Directions in Book History)

by Martens, Marianne

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  • Hardcover
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ISBN 10 / ISBN 13
9781137514455 / 1137514450
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Palgrave Macmillan. hardcover. New. 5x0x8. Brand New Book in Publishers original Sealing
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