Publishers, Readers, and Digital Engagement Hardcover - 2016
by Marianne Martens
From the rear cover
This book demonstrates how the roles of "author," "marketer," and "reviewer" are being redefined, as online environments enable new means for young adults to participate in the books they love.
Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience.
This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers' and authors' interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects all virtually free-of-charge.
Details
- Title Publishers, Readers, and Digital Engagement
- Author Marianne Martens
- Binding Hardcover
- Pages 226
- Volumes 1
- Language ENG
- Publisher Palgrave MacMillan
- Date 2016-06-28
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- ISBN 9781137514455 / 1137514450
- Weight 0.95 lbs (0.43 kg)
- Dimensions 8.3 x 5.9 x 0.8 in (21.08 x 14.99 x 2.03 cm)
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Themes
- Chronological Period: Modern
- Library of Congress subjects Internet marketing, Young adults - Books and reading
- Library of Congress Catalog Number 2016939262
- Dewey Decimal Code 070.573
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Publishers, Readers, and Digital Engagement
by Marianne Martens
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Publishers, Readers, and Digital Engagement: 2016 (New Directions in Book History)
by Martens, Marianne
- New
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campbelltown, Florida, United States
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