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Brand Equity & Advertising: Advertising's Role in Building Strong Brands
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Brand Equity & Advertising: Advertising's Role in Building Strong Brands Open ebook -

by David A. Aaker; Alexander L. Biel; David A. Aaker (Editor)


Details

  • Title Brand Equity & Advertising: Advertising's Role in Building Strong Brands
  • Author David A. Aaker; Alexander L. Biel; David A. Aaker (Editor)
  • Binding Open Ebook
  • Pages 390
  • Volumes 1
  • Language ENG
  • Publisher Psychology Press
  • ISBN 9781317759829 / 1317759826
  • Dewey Decimal Code 659.1