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Cases in Contemporary Strategy Analysis
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Cases in Contemporary Strategy Analysis Paperback - 2003

by Robert M. Grant; Kent E. Neupert


From the publisher

Used in conjuction with the best-selling text Contemporary Strategy Analysis, 4th edition, this collection of new cases represents a continuing commitment to examining current business theory in the context of real business situations.


  • New, in-depth international cases, with a focus on today's technological advances.
  • Can be used alongside the best-selling textbook Contemporary Strategy Analysis, 4th edition or as a stand-alone text due to its broad view.
  • Cases include Madonna, The U.S airline industry, Wal-Mart, On-line broking strategies, Laura Ashley, Daimler, the Virgin Group, Eastman Kodak, Harley Davidson, The Royal Dutch/Shell Group, the Virgin Group and others.

First line

In July 1978, shortly before her 20th birthday, Madonna Louise Ciccone arrived in New York City with $35 in her pocket.

Details

  • Title Cases in Contemporary Strategy Analysis
  • Author Robert M. Grant; Kent E. Neupert
  • Binding Paperback
  • Edition 3rd Edition
  • Pages 369
  • Volumes 1
  • Language ENG
  • Publisher Wiley-Blackwell, Malden
  • Date August 2003
  • Illustrated Yes
  • ISBN 9781405111805 / 1405111801
  • Weight 1.61 lbs (0.73 kg)
  • Dimensions 9.68 x 7.42 x 0.86 in (24.59 x 18.85 x 2.18 cm)
  • Library of Congress Catalog Number 2002151887
  • Dewey Decimal Code 658.401

About the author

Robert M. Grant is Professor of Management at Georgetown University. He is on the editorial boards of Strategic Management Journal and Strategy and Leadership. His business experience ranges from producing pork pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, ENI and other companies. He is also the author of 'Contemporary Strategy Analysis' (Fifth Edition, Blackwell Publishing, 2004).

Kent E. Neupert teaches strategy and international business at Boise State University, Idaho. He holds a doctorate from the University of Western Ontario and was formerly at the University of Houston and the Chinese University of Hong Kong.

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Cases in Contemporary Strategy Analysis
Stock Photo: Cover May Be Different

Cases in Contemporary Strategy Analysis

by Grant, R.M. and Neupert, , K.E. (eds)

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ISBN 10 / ISBN 13
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Blackwell, 2003. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9781405111805
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Cases in Contemporary Strategy Analysis
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Cases in Contemporary Strategy Analysis

by Grant, R. M.

  • Used
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Paperback
ISBN 10 / ISBN 13
9781405111805 / 1405111801
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Blackwell, 2003. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9781405111805
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Cases in Contemporary Strategy Analysis (3rd Edn)
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Cases in Contemporary Strategy Analysis (3rd Edn)

by Grant, RM and Neupert, KE

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ISBN 10 / ISBN 13
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Blackwell, 2003. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9781405111805
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Cases in Contemporary Strategy Analysis
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Cases in Contemporary Strategy Analysis

by Grant, R. M. & Neupert, K. E.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9781405111805 / 1405111801
Quantity Available
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Seller
Lincoln, Lincolnshire, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
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Show Details

Description:
Blackwell, 2003. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9781405111805
Item Price
$6.22
$16.21 shipping to USA
Cases in Contemporary Strategy Analysis
Stock Photo: Cover May Be Different

Cases in Contemporary Strategy Analysis

by Grant, R. M. & Neupert, K. E.

  • Used
  • Paperback
Condition
Used
Binding
Paperback
ISBN 10 / ISBN 13
9781405111805 / 1405111801
Quantity Available
1
Seller
Lincoln, Lincolnshire, Aberdeen, United Kingdom
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
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$16.21 shipping to USA

Show Details

Description:
Blackwell, 2003. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9781405111805
Item Price
$6.22
$16.21 shipping to USA
Cases in Contemporary Strategy Analysis
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Cases in Contemporary Strategy Analysis

by Grant, Robert M., Neupert, Kent E.

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ISBN 10 / ISBN 13
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Cases in Contemporary Strategy Analysis
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Cases in Contemporary Strategy Analysis

by Robert M. Grant; Kent E. Neupert

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  • Paperback
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Paperback
ISBN 10 / ISBN 13
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